Recommending a Marketing Mix for a Service ‘Lumia’ 800

GAC012: Business Studies Assessment Event 3 Recommending a Marketing Mix for a Service ‘Lumia’ 800 of NOKIA Mobile Company’ Student: Zhou Siyan ‘Effie’ ID number: ZMSC22222 Tutor: Maqui Due Date: November 19, 2012 Date submitted: November 19, 2012 Word Count: 1249 words Table of Contents Executive Summary 1. 0 Introduction 2. 0 Research Methodology 3. 0 Research Findings 4. 0 Discussion 5. 0 Conclusion and recommendations Reference List Executive SummaryWhen technology change the way people interact with each other in daily life, those writing days were gone with letters and postcards and personalized greeting cards and they are turned into emails, online social networking chat, sending text messages mostly with a mobile phone. The research paper is about choosing a product on which we will do and recommend a marketing mix. In order to come up with a good marketing mix, we gathered information online and from some interviews, discussion and findings w hich finally given our own conclusions and recommendations.The outcome of the paper concentrated on the recommended marketing mix for a chosen product which is lumia from ‘NOKAI’ and for its competitor which is G21 ‘HTC’. Therefore, there are different own style between the two companies in doing their marketing mixes, also we believe that our recommendation for a marketing mix for Nokia is considerable. 1. 0 Introduction This research is focus on recommending a marketing mix for a chosen product which is Lumia 800 form the NOKIA mobile company. A new type of mobile phone, with new designed out looking and the powerful windows phone 7. operating system, not only can be used for daily phone calls, sending messages but also is a perfect integration of work and leisure for people with it can get contact with social network and surfing the internet and enjoy the music or movies, books anytime anywhere they want. There is no doubt that this product is popular am ong teenagers, but actually our target market is people from 15 to 40 years old. The key success factors in this market are as follows: Appearance design, Operating system, Product quality, Brand awareness.Moreover, the reason why we chose Lumia 800 from NOKIA mobile company as our product is that representative products of NOKIA now whenever considering its quality or satisfaction As for the SWOT of NOKIA Company, firstly, the strengths is a position as industry leader in the telecommunications and electronics industry. Secondly, the weakness is that it is cannot sustain its current marketing rate. Thirdly, opportunity is that its marketing are all around the world. Lastly, threats are the competitive pressure from other companies, such as Apple, Google.As for marketing mix of the product Lumia 800, the price we recommend is about 1800 RMB and we decide to promote it through TV, Magazine, Film or any other possible way. As for place, we plan to set up monopolized store and expandin g to the overseas markets. The outcome of the research is that the NOKIA with an excellent marketing mix can finally overcome its weakness–the declining market position. It is the target object on (Lumia 800) and popularity of windows phone OS that determine our choice of the marketing mix. 2. 0 Methods . 1 In order to collect the data, an interview is done in relation to the NOKIA Company and the product by asking questions from the managers in phone selling company. Moreover, we visit some appropriate Internet sites such as the official website of NOKIA and Google, Wikipedia and so on. From the way we used different websites to widen the scope of our research and gather important facts during interview to give clarity to vague topics concerning our report, the data collection methods can perfectly address the research bjectives. 3. 0 Findings A key competitor is the HTC Mobile Company and its marketing mix is as follows The product is HTC G21(Sensation XL), with 4. 7 inches of high-definition display and GSM & WCDMA network system and 8000000 pixels camera and it is a very popular product of HTC. The price on sale now is 2079 to 3699 RMB. As for place, product are on sale in monopolized store around the world. Promotions can be done in several ways, like on sale with plan cap or with tax-free.The analysis of the current SWOT of NOKIA is as follows: strengths is its position as industry leader in the telecommunications and electronics industry. Also, it shows to the world the incredible ability to adapt to the market. Weakness may be that it has grown so huge, as the fifth most valuable brand in the world, that it cannot sustain its growth at its current rate. It still have some opportunities like Nokia's leadership in the area of mobile phones and its versatility open the company up to a wide variety of communications and mobile device possibilities — markets that are growing throughout the world.Threats are that Nokia is facing a number of thr eats from companies such as Apple, Google, and Research in Motion, all of which are investing heavily in the mobile phone industry in an attempt to gain dominance. The marketing mix we recommend is as follows: NOKIA Lumia 800 with large display screen, the shape of phones, the face plates and the soft key touch pads charges about 1800RMB which can be accepted by most of the customer and maybe the innovation of Promotion Method Oriented by Target Consumer is necessary. We decide to promote it through TV, Magazine, Film or any other possible way.As for place, we plan to set up monopolized store and expanding to the overseas markets. We came up with a promotion strategy: NOKIA can enhance its Promotion Management and built a large database, making a dose control of terminal promotion activities. Furthermore, it is a good choice to have a surprise price on holidays and it can be on sale on a duty-free shop to attract more customers. Here are the interview summary: The ratio of concern o f the Symbian OS (NOKIA’s own system) Month1357911 The ratio of concern (%)67. 265. 460. 857. 754. 847. 2 Table 1 From table 1, we can know that the ratio of concern for the Symbian OS in 2010.The Symbian OS is the primary OS of NOKIA; the data can reflect the rise and decline of NOKIA. Graph 1 The data from Graph 1 is ajusted from the table 1. According to this bar graph we can clearly see the trends reflecting the rise and decline of NOKIA. 4. 0 Discussion We came up with the marketing mix based on its recession during these years and also referred to the statistical data and the current situation analysis. the reason why we chose Lumia 800 from NOKIA mobile company as our product is that representative products of NOKIA now whenever considering its quality or satisfaction.And the price is 1800 because it can easily be accepted by ordinary people to attract more customers. We build up NOKIA’s own franchise stores, according to the successful case-apple store. There a re a lot of factors will affect the findings, like the information online and the interview of or the advice from teachers. 5. 0 Conclusions and recommendations After long time discussion and findings and information we gathered online and from interviews we determine our final marketing mix for NOKIA Lumia 800. To summarize, the price we recommend is about 1800 RMB and we decide to promote it through TV, Magazine, Film or any other possible way.As for place, we plan to set up monopolized store and expanding to the overseas markets. The final marketing mix has its competitive edge when we consider its price. The price is reasonable but still quality-guarantee. What’s more? The brand awareness, just like most people will choose to buy the well-known brand instead of a normal brand even they have a similar product at same price. Reference List Wikipedia (2012), Nokia [online] Available at: http://en. wikipedia. org/wiki/Nokia (Accessed November 5, 2012) Wikipedia (2012), HTC [o nline] Available at: ttp://en. wikipedia. org/wiki/HTC (Accessed November 5, 2012) HTC. COM (2012), the HTC phones [online] Available at: http://www. htc. com/us/smartphones/ NOKIA. COM (2012), the Lumia 800[online] Available at: http://www. nokia. com/us-en/products/phone/lumia800/ (Accessed November 5, 2012) Wikipedia (2012), marketing mix [online] Available at: http://en. wikipedia. org/wiki/Marketing_Mix (Accessed November 5, 2012) Mysmartprice (2012), the Lumia 800[online] Available at: http://www. mysmartprice. com/mobile/nokia-lumia-800-msp1531 (Accessed November 5, 2012)

Overview Of Information Systems Essay

Information Systems Types Description / Benefits Example of Each (Including Vendor Name / Vendor Website) How have you seen them used in your organization or an organization that you are familiar with? 1. Databases A database is a computer mechanism for storing and retrieving data. It gives one true command of their data, enabling one to retrieve it, sort it, analyze it, summarize it, and report results in changes. Example: Google Cloud Website: cloud.google.com/ I have seen them used by businesses, and individual users who want to utilize their data across different IT systems. 2. Networks A network is a group of two or more computer systems linked together. The benefits of networking include more convenient file sharing and Internet connection sharing. Example: Examples include local-area networks (LANs) and wide-area networks (WANs). University of Phoenix www.phoenix.edu/ I am currently using a wide area network to download and post my assignments to the university of phoenix website. 3. eBusiness Electronic Business, is the administration of conducting business via the Internet. This would include the buying and selling of goods and services, along with providing technical or customer support through the Internet. The benefit is ebusiness allows people to carry out businesses without the barriers of time or distance. Example: Amazon www.amazon.com I have owned my own business and ecommerce was a great way to provide  services without actually physically being there. 4. Wireless Wireless is communications sent without wires or cables. the benefits to wireless are productivity, convenience, and cost advantages over wired networks. Example: wireless phones www.att.com The use of wireless technology in business and everday life is prevelant in today’s society as a whole. I have a wireless phone use, use Bluetooth and wireless internet on my laptop, as well as being able to transmit ans share internet, in my home and business. 5. Social Media Social Media is the websites and applications that enable users to create and share content or to participate in social networking. One main benefit is the ability to seek out potential clients and networking opportunities. Example: LinkedIn www.linkedin.com I am am member of the site and it is a great tool in networking and finding clients and potential employees. 6. Customer Relationship Management (CRM) Customer relationship management is the strategy that a company uses to handle customer interactions. It is beneficial by creating various platforms to meet customers needs and receive feedback. Example: rewards card program Best Buy www.bestbuy.com/site/†¦rewards/pcmcat102500050032.c?id Best Buy uses their rewards cards to track purchases ans other consumer information that helps in the promotion of certain products and services that they offer. 7. Supply Chain Management (SCM) Supply chain management is the the oversight of materials, information, and finances as they move in a process from start to finish. This is very beneficial as it shows a log off all happenings with a specific good or service. Example: The U.S. Department of Agriculture www.usda.gov/ The U.S. Department of Agriculture developed a Web-based solution for farmers and ranchers seeking to communicate with distributors and wholesalers. 8. Business Intelligence Business intelligence is a term that refers to a variety of software applications used to analyze an organization’s raw data. It is beneficial by helping companies be more efficient, spot areas for cost savings and identify new business opportunities. Example: the board is an all encompassing BI tool that has helped many companies. http://www.board.com/us/ I have seen a list of and have gotten goods and services from some of the companies that have employed the board’s BI tools.

Punishment vs. Rehabilitation within the criminal justice system Essay

I. Why did you pick this topic? If you were bullied in school as a child, then the â€Å"best years† of your life may have felt more like an endless, living nightmare. There is no shortage of social predators trying to boost their self-esteem or status at other people’s expense. Now imagine a school of hard knocks where the concentration of bullies is much higher than their victims. That’s what life may be like for many a convict serving time in prison. How impossible is it to not become hardened and detached under the constant threat of victimization? It’s hard to imagine that reform is part of that equation when one’s very life is at stake. Yet that is one of the impressions that we on the outside have of why criminals are in prisons: so that they will get better. But do they? In effort to make society appear to function properly, we have to close our eyes to many contradictions. Ironically, many are found within the justice systems. We have all witnessed lawyers so hungry for m oney and advancement that they will protect criminals from incarceration at the cost of the next innocent victim. Another area of justice to which our eyes are closed are the prisons where convicted criminals do their reparation. Some main reasons why criminals are sent to prison are: To separate a bully from his next victim — whether it be a robber from the jewelry store, a rapist from women, or a drug dealer from his addicted customers, etc. As punishment and revenge for the crimes a bully has already committed against his victims. To reform or correct the behavior and reintegrate a bully back into our respectable society. The first reason — to separate a criminal from his/her next victim — is the proper use of social seperation for keeping the public safe from further harm. The second, using imprisonment as a form of punishment and revenge is a misguided use of justice, because revenge turns the punisher into the bully possibly even the murderer, if a death sentence is carried out. So basically we have a load of people within a free society acting out violently with the same emotions as those which are causing our prisons to fill up with offenders. As you can see, the justice system is hypocritical. My greatest concern, is how can incarcerating a criminal rehabilitate them; that being locked in a cage surrounded by other criminals can somehow lead one to become a better person. Imagine yourself trapped twenty four hours a day for a span of two  to twenty years in a prep school populated only by those who have beaten, robbed, stolen, murdered or raped others out of rage, hatred and some other psychological imbalance. To add insult to injury, the world outside fears and hates you, maybe even wants to kill you. You have to work your way through the system by serving time so that you can eventually graduate to being released among those who fear and hate you because you are not an ex-con. Are prisons truly designed for rehabilitating criminals? How can a tense, selfish, survival-based atmosphere promote a more empathetic and emotionally balanced human? Given the constant negative reinforcement, it is almost impossible. In fact prisons so more by helping educate beginners in crime to become even better criminals. That’s a poor investment for the future of our community. A huge shift must take place if the Department of Corrections actually intends to correct the troubled one. We must find methods and programs which not only heal the wounds and troubled minds, but which helps them understand that crime begins with an attitude that we take toward others. II. How has literature viewed this issue? Most people may think of prisons as nothing more than facilities where criminals are incarcerated and deprived of their freedoms while serving a sentence that has been assigned as punishment for an illegal act they committed. While this is true, the concept of imprisonment is also intended to have a rehabilitative effect on inmates. The basic idea of rehabilitation through imprisonment is that a person who has been incarcerated will never want to be sent back to prison after they have been set free. It is hoped that an inmate’s experiences while locked up will leave such a lasting impression that a former prisoner will do whatever it takes to avoid a second term. Unfortunately, research has consistently shown that time spent in prison does not serve to rehabilitate most inmates, and the majority of criminals return to a life of crime almost immediately. Many argue that most prisoners will actually learn new and better ways to commit crimes while they are locked up with their f ellow convicts. They can also make connections and become more deeply involved in the criminal world. To rehabilitate is basically to take something or someone that has gone bad and to bring them back to a useful and positive condition. In an effort to offer better rehabilitative services to the inmates, many prisons have begun  providing psychiatrists to help deal with mental disorders and serious issues held by the prisoners. They also offer classroom settings in which inmates can learn to read and discover other means of legally advancing themselves. These methods are proven to have a positive effect on the prisoners. They have helped many to overcome a background with little or no education and encouraged some to straighten out their lives. Upon their release, prisoners who have stuck with these programs are given a better opportunity to succeed and to become law abiding citizens. Rehabilitation of prisoners is an extremely difficult effort. Inmates are segregated from the general public and forced to live in a society where crime is a way of life. For many, time spent behind b ars will push them farther into a life of crime, but for others, the horrors of prison life and the lessons they learn there are enough to convince them to do anything possible to never become imprisoned again. III. Why rehabilitation through punishment doesn’t work! The media tries to portray the â€Å"new† prison as a way to rehabilitate prisoners, whether it is through education or drug rehabilitation; however, this is far from the truth for most. The first point where this fails is the prison system does not transition their prisoners back into the community. The prison system isolates offenders from their community and family. For violent offenders, yes this is what they are suppose to do but people who are needing drug rehabilitation need support from their family and community. Additionally, a person can find more drugs in prison than he or she can find out on the streets; however, at a higher price but they are still there. The second point where the rehabilitation programs fail is the prisoner has to want to change his or her life around and many have not come to that point yet. Additionally, many states offer time cuts for taking these rehabilitation programs and many prisoners take these programs just to get the time cuts. I personally have family that has told me, â€Å"Yeah, I am going to go back out on the streets get my paper up (hustling) because that is the only way I can make money.† Which did not make any sense to me because now most prisons do have vocational schools or college courses available; however, depending on a person’s offense, it does not matter the education level, sometimes it is very hard to get a decent paying job once released from prison. Maybe a good solution for this problem is for a first  time drug offender or a person who seems to suffer from a mental illness, put them in a rehabilitation center instead of a jail or prison. Prison only makes people angrier and teaches them how to be better criminals. I have seen people go into prison for white collar crimes and come out drug addicts and better criminals. The prison system is something that definitely needs to be re-worked and re-adjusted because it is definitely failing. IV. How does this affect us socially? The expectations that our society has for the criminal justice system is to punish and rehabilitate individuals who commit crime. Punishment and rehabilitation are also two of the four acknowledged objectives of the criminal justice system, with deterrence and incapacitation being the others. In the United States, punishment has always been the primary goal to achieve when dealing with individuals who commit acts of crime. Many theorists throughout history have argued which is more effective, punishment or rehabilitation. The effectiveness of punishment and rehabilitation has been analyzed to see the effects on victims and offenders and also the social and fiscal impact on our society. The Classical School of Criminology has proposed that punishment is used to create deterrence and the Positive School of Criminology uses the practice of rehabilitation to reduce recidivism. Deterrence Deterrence is one of the primary goals in the criminal justice system and it is described as special or specific deterrence and general deterrence. The purpose of special/specific deterrence is to instill fear on the offender so that they will not commit future crime. General deterrence is based on punishing offenders to instill fear in society, otherwise known as teaching society a lesson and showing the consequences of committing crime. Punishment has always been imposed based on the idea that it will deter individuals from committing crime or repeating criminal acts. Incapacitation has been the most common form of punishment, however research demonstrates that recidivism amongst convicted felons following release from prison is as high as 63% and that most prison inmates had arrest records and convictions prior to their current offense. (Bureau of Justice Statistics, 1989) Punishment through incarceration is a temporary fix to crime while the  offender is confined. The maximum sentence of life in prison and the death penalty has even been debated on whether they are deterrence to crime. There are so many underlying factors within the criminal justice system that may contribute to why punishment has not been as effective as anticipated such as the appeal process in death penalty cases and the length of time that an offender sits on death row. Others argue that rehabilitation is a more permanent fix in deterring crime. Rehabilitation through community supervision can have a more lasting effect on individuals and deter them from committing future crime if they learn how to adapt in society by gaining academic or trade skills. These programs can help offenders find employment and secure an important role in the community and give them a sense of being. Therapy is another form of rehabilitation needed to help deter individuals from committing future crime. Some examples of therapy include drug therapy to those offenders addicted to drugs and psychol ogical counseling to those offenders who grew up in an abusive household. Rehabilitation is based on creating a change in the criminal’s attitude or resources so that crime is neither a desired nor necessary activity. When an individual is sentenced to probation, it gives them the opportunity to remain self-supporting within the community and not using the taxpayer and states money to house them in a correctional facility. Victim Impact In many cases, victim rights tend to be overshadowed by the rights of the accused. The courts are obligated to give a defendant their Constitutional rights including the right to a speedy trial, the right to counsel, the right to confront witnesses, and due process under the law. Up until recently, victim’s rights were never recognized as an important role in the criminal justice system. In the past, victims and their families were often treated as inconveniences, ignored throughout trial proceedings, and sometimes even forced to stay out of the courtroom as the proceedings went on. These issues have caused many victims to feel neglected and even re-victimized by the courts. On October 30th, 2004, The Crime Victims’ Rights Act was signed into law by President Bush to guarantee rights to victims of federal crime. These rights include, to be reasonably protected from the accused offender and to receive reasonable and timely notice of any public proceeding involving the cr ime or of any public proceeding.  (feinstein senate.gov/booklets, n.d) The majority of society, including victims of crime prefers swift punishment to rehabilitation through community supervision. According to the BJS Sourcebook of Criminal Justice Statistics, more than three-quarters of the public see punishment as the primary justification for sentencing. They also report that more than 70 percent believe that incapacitation is the only sure way to prevent future crimes, and more than three-quarters believe that the courts are too easy on criminals. Public opinion supports the increased use of prisons to give criminals just desserts. When a victim or the victims’ family feels that their offender does not receive the appropriate sentence, it causes emotional stress and also financial strain when restitution is not implemented. Community supervision can also benefit victims in certain ways. When an offender is sentenced to intense supervision through probation, they have the ability to pay restitution through employment. Other forms of rehabilitation through community supervision may also benefit a victim or their families such as programs such as one that was introduced in my county. The program is a group of victims called the Victim Impact Panel who talk to offenders that are convicted of drunk driving. These individuals are brought face to face with victims and their family members of drunk driving. These programs have high hopes of deterring individuals from committing such acts. Offender Impact Punishment through incarceration has many effects on convicted criminals. Incarceration has many effects on the offender psychological well-being. When an offender is separated from their family, it causes severe depression. Supporters of rehabilitation versus punishment argue that sentencing offenders to incarceration hurt the family structure by contributing to single parenting. They also argue that punishment causes social disorientation, alienation, and also increases the risk of recidivism. When an offender is released from incarceration, they face social isolation, stigmatism, economic and employment challenges. Rehabilitation through community supervision eliminates many of these issues, such as the economic & employment factor. Probation allows offenders to remain with their families, continue working or find employment under close supervision. Drug Courts There are certain crimes that would benefit from rehabilitation more so than punishment, such as non-violent drug related. Criminals who commit acts of crimes to support their drug habit need treatment more than punishment. In many states, such as New York, Drug courts have been established. Drug courts represent the coordinated efforts of the judiciary, prosecution, defense bar, probation, law enforcement, mental health, social service, and treatment communities to actively and forcefully intervene and break the cycle of substance abuse, addiction, and crime. Drug courts quickly identify substance-abusing offenders and place them under strict court monitoring and community supervision, coupled with effective, long-term treatment services. The National Drug Court Institute describes the process that a participant as an intense regimen of substance abuse and mental health treatment, case management, drug testing, and probation supervision while reporting to regularly scheduled status hearings before a judge. In addition, drug courts may provide job skill training, family/group counseling, and many other life-skill enhancement services. Data consistently show that treatment, when completed is effective and loss more cost effective. Social Impact upon Society The social impact of punishment and rehabilitation varies from the increasing costs of correctional facilities to the disruption of families to the fear of criminals released into community. Society’s view plays a major role in the criminal justice system. Society’s belief’s in the â€Å"just desserts† theory has played a role in the courts. The push for mandatory sentencing has even entered political campaigns in response to the public. â€Å"Getting tough on crime† was the basis behind different mandatory sentencing practices. The increase of correctional facilities is also related to society’s impact on punishment versus rehabilitation. Fiscal Impact The fiscal impact that punishment has on our country is phenomenal. It has been reported that it costs an average of $30,000 per year to house, feed, clothe, and supervise a prisoner. This figure does not include the costs of construction and other factors. Many rehabilitation programs have been introduced to not only help deter crime, but also to reduce the rising cost  of punishment. Privatization of corrections has been also looked at as an effort to reduce the costs of punishment. Many states have also instituted alternatives to incarceration such as â€Å"boot camps† or â€Å"shock camps†. These programs are proven to be less costly than incarceration. The cost of shock incarceration in New York State has been estimated to be $10,000 less per year per prisoner than the cost of traditional incarceration (Punishment vs. rehabilitation: A Proposal for revising Sentencing Practices, September 1991) The use of intensive parole programs has been estimated to save taxpa yers an estimated ten to thirteen thousand dollars per year compared to the cost of incarceration. Overview of Punishment and Rehabilitation Punishment and rehabilitation are a major part of the criminal justice system and will be effective in controlling crime if there is a way to incorporate the two factors to work together. Punishing and following up with rehabilitation through community supervision can be the source of helping deter crime. Punishment and community supervision should be based on the type of crime. If the appropriate sentence is issued upon an offender, it can help deter them from future criminal activity. Punishment vs. Rehabilitation in the Criminal Justice System Works Cited Cadigan, Brian. â€Å"Correcting Our Flawed Criminal Justice System, One Private Prison at a Time.† The Bottom Line UCSB. N.p., 11 May 2011. Web. 09 May 2013. Dutta, Sunil. â€Å"How to Fix America’s Broken Criminal Justice System.† The Christian Science Monitor. The Christian Science Monitor, 30 Dec. 2010. Web. 07 May 2013. Vedantam, Shankar. â€Å"When Crime Pays: Prison Can Teach Some To Be Better Criminals.† NPR. NPR, 01 Feb. 2013. Web. 07 May 2013.

Amicis East Coast Pizzeria

Amici’s East Coast Pizzeria started in the year 1987 and was founded by Cooperstein and Mike Forter. The company serves East Coast style thin-crusted pizza that has homemade sauce, a high-quality cheese from the Wisconsin as well as artisan topping. The organization began at San Mateo with just a wooden burning ovens and a thin crusted East coast style pizza. Over the years the company grew from East Coast to West Coast where the chain grew to twelve in San Francisco Bay region over a period of twenty-three years. In the year 2001 the company was regarded as the number one independent pizza chain in the US, and by the year 2011, the revenues had significantly grown to thirty-two million dollars having over three hundred employees. Comparison to other pizza chains the organization had been ranked position 70 nationally. In this case study analysis, it aims to examine some question. The first question is to explain on Amici’s business model. Secondly, what are the drivers that have been employed in this organization to make it successful based on the 7-s model. Lastly, it will explore on the strategy for the growth that could be used by Amici’s moving forward. The business models is essentially a strategy that is employed by Amici's company to use in generation of revenue from the products or perhaps the services they are offering. Amaci’s company uses some strategy to generate the most profit. The model they have used helps to determine the sales and the marketing strategies of the company during branding, pricing and sales channels. One of the strategies that the firm uses is to promote dine in service in their comfort and well-appointed restaurant that account for forty percent of their sales; they support delivery service about 50 percent of the sales and some takeout business that accounts for ten percent of the sales. This strategy has enabled the company to become number one in ranking regarding Pizza today on top one hundred free lists for four consecutive years. The company has differentiated on their products based on the quality and services. Their business model was scalable, as long as their business grew in a manner th at is quiet but steady to ensure the high quality would help them distinguish their restaurant could be maintained. Additionally for strategy growth the company has embarked on charity to enable the children from low-income families to go to the Summer Camp. This has allowed the average families’ income to experience on the summer camp to gain exposure to life-changing the power of a field. Through this, the company has provided more than 1500 summer experiences with the partner camps to children who have limited access to the recreational activities. The use of this model is based on a theory for an organization to perform well. The seven elements need to be aligned and mutually reinforced. This model ensures that the team works efficiently and reach the desired endpoint.   The first driver for the success of the organization is the strategy. Amici’s company strategy is aligned to provide high-quality product and services through differentiating on their product with the right team. The largest pizza they have is more than three dollars than the competitors but the high quality is what the consumers were looking for, and they have done this over the years. Shared value is the second driver for the company. The shared value for the company has been the development of a brand that is within the community transplanted East Coasters through careful and steady growth. The third driver is the system driver that is used by the company. The company employs triple threat operation system in the organization. This entails delivery, dine in and take out for the customer. [3]The next driver is the structure of the organization. The company has grown to 12 chains in San Francisco Bay Area over 23 years. The structure of the company is to open chains in both East and West Coast. The chain of command comes from the management, and the decision is laid from the top to bottom to the junior employees. The style of leadership that has been seen in the company is decentralized. The employees make their decision based on the best quality of product, which is expected by the owners. The owners allow employ to make their decision but should be aligned with their values and mission that is pegged on quality, service and a steady and gradual growth of the company. The skills and the competencies that are exhibited by the employees are top notch. The employs aim to offer the best quality of products as well as services than the competitor's company to enable the employs to come again. Amici’s general approach could be the cost leadership. This involves minimization of the costs to produce products at low prices. In the event, the price is lower the company will offer relatively cheaper products as a comparison to the competitors. Moreover, a broader diversification as the secondary generic strategy would be much useful. This would involve further developing new products that are distinct from the competitors. The organization should use the broad differentiation strategy as a way to move forward. Cunningham, Lawrence A, Torkell T Eide, and Patrick Hargreaves, Quality Investing, 1st edn, 2016. Hader, Richard, "Strategies for Profitable Growth", Nursing Management (Springhouse), 39 (2008), 22-26 https://doi.org/10.1097/01.numa.0000335254.31413.f0 Naeem, Zafar, Jack Fuchs, and Victoria Chang, "Amici's East Coast Pizzeria", California Management Review, 55 (2013), 153-165 https://doi.org/10.1525/cmr.2013.55.3.153 Sheehan, Norman T., "Pizza, Pizza, Pizza: A Competitive Strategy Exercise", Organization Management Journal, 11 (2014), 40-46 https://doi.org/10.1080/15416518.2014.897928

Summative assignment Essay Example | Topics and Well Written Essays - 3500 words

Summative assignment - Essay Example Leadership was broadly defined by Yukl (1989) as "influencing task objectives and strategies, influencing commitment and compliance in task behaviour to achieve these objectives, influencing the culture of an organization." In simpler terms, leaders influence the actions and behaviours of their followers to obtain a shared vision or aim. According to Deming (1992), leadership must come from top management and leaders must possess profound knowledge. By profound knowledge, Deming meant that one must have knowledge of systems, variations (statistical thinking), theory, and psychology. Leadership is quite different from management; leaders grow from mastering their own conflict which arises during their developing years using internal strength to survive. On the other hand, managers tend to perceive issues as positive progressions of events which must be planned, organized, scheduled, and controlled. In order to create the proper thinking perspective, leaders must aggressively investigate and act on the current market to create opportunities. Effective leaders are those that are capable of assisting their organization/country manage change and steer it towards success. Tichy and Devanna (1986) assert that managers engage in very little change but manage what is present and leave things much as they found them when they depart. Transformational leadership, they declared, focuses on change, innovation, and entrepreneurship. They assumed that transformational leaders begin with a social fabric, disrupt that environment, and then recreate the social fabric to better reflect the overall business climate. They argue that there are four suggested personal characteristics of a transformational leader: (a) dominance, (b) self-confidence, (c) need for influence, and (d) conviction of moral righteousness. These leaders are expected to deal with the paradox of predicting the unknown and sometimes the unknowable. These leaders change and

Is the identification of the problem half of its resolution Essay

Is the identification of the problem half of its resolution - Essay Example The aim of entire project and paper is to bring about improvements in the practices and approaches of the nursing staff through use of various updated modules and tools and educational kits. Key issue/s to be addressed: Identification of improvement processes pertaining to the various ranks of nursing staff employed in the hospital. Having observed that the bulk of the population of nurses are either fresh graduates or have little or no field experience, therefore it is being felt that it is the ripe time to enhance their abilities and promote good nursing staff for the future days. Secondly having spent some time in number of medical healthcare places, the need was felt to improve the working practices of the nursing staff and bring about more affectivity and efficiency in their practices. The nurse educator should have necessary knowledge of the field along with number of years of experience in the field which will help guiding the nursing students in a proper manner. Experience in any field is vital and there is no replacement for experience, hence in the field of nursing, expert trainers and educators must be in place to accomplish the project of improvements in the nursing field (Fulton & Lyon, 2009). : The clinical coaching pertains to the in depth field associated teaching and training. It allows imparting the knowledge of technical aspects of the field and operations and patients (Gardner & Suplee, 2010). Target Population:Â  The scheme of action is to be implemented at a clinical ward in Perth W. Australia by the Staff development nurse. The direct focus of attention will be nursing team at different levels. With so many changes and improvements at door step, there is need for implementing effective improvement based training. Starting from the very fresh and with zero experience to others with considerable experience in the field but in need of up gradation in terms of the knowledge and tools and techniques. Key stakeholders/Audience: The guidelines will focus on training the new comers, and providing the updated knowledge tips to the experienced ones and those who are working at different levels in the middle ranks with in the clinical ward. Since different kinds of cases are faced in everyday activities inside the clinical ward, the knowledge should be broad based and should keep in view the variable nature of treatments and variable nature of patients and other circumstances (Mason, Isaacs, & Colby, 2011). Use of Tools: Mentorship and coaching are used as tools for the purpose of improvement in the hospital environment. While improvement is an incremental process and takes place in different steps, there must be a measuring procedure that ensures that the transformation process holds its place and results are seen. To determine the results that are desired, proper tools and techniques in form of mentor guidance and coaching manuals serve the purpose of improvement.. Verbal and written tests can be conducted along with the pr esentations which will evaluate the level of knowledge gained and the level of improvements needed. On behalf of the level of improvement in the teaching team, surveys and questionnaires serve the purpose of evaluation a great deal, the students should be asked to fill the questionnaires that would focus on identifying the level of improvements post improvement processes initiation (Tan & Sheps, 1998). Role of Mentor/ Mentorship as a tool: The mentor plays a vital role in the life of fresh students who have just come to the practical field.

XTRA Case Study Example | Topics and Well Written Essays - 3750 words

XTRA - Case Study Example The company owners are anticipating the launch of e-business as a probable solution to regain their lost business and sales. The e-business is a manifestation of the turnaround strategy that is planned by the business owners. The new platform will lend a global existence and wider consumer base reach for increasing sales. The e-business will support XTRA to restore the company’s business and the market share. The launch of e-business is expected to generate more business for XTRA by offering a reengineering strategy. Also the data collected by the information systems can be used to serve the customers personally. The staff members at are apprehensive of the new technology and fear the change in roles and responsibilities that will be accompanied with the new approach. Also, since the staff has not been using the computer systems extensively at work, they are not very well acquainted with the information systems and how to use it for the business processes. So the decision is a strategic one and the various critical factors and their impact must be evaluated. The basic problem that can be identified for the current situation at XTRA is its limited consumer base and narrow exposure. Also, company serves product line that caters to a narrow consumer segment with fans of Hollywood actors who are interested to buy a memoir of the favorite movie or actor. XTRA has been operating through a centralized outlet at the city centre. The declining sales can be contributed to the limited market exposure and constrained reach in the world of global and transnational businesses. The past success describes that local demand for the related goods has been well satisfied and saturated. The unique range of products needs to reach a newer customer base which cannot be provided by local market. E-business will help XTRA to reach global customers and to