Do Animals Need A Bill of Rights? Essay

Animals on a daily basis all over the world are being mistreated and abused by many people that do not care for them. There are very few people attempting to protect these animals, whether they are domestic animals, farm animals, or wildlife animals. More attention should be drawn to the treatment of animals because even if we do have laws for animals and for their well being, many people still do not follow these laws. The laws already established for animals should be enforced, because I do agree that animals need protection, as in free from any harm done towards them purposely, but to have a Bill of Rights specifically made for animals seems extreme. Reasons for believing that animals need protection from any harm done to them from humanity is that many animals are being used for scientific experiments that harm these animals in a cruel way. Yes, there are experiments that use animals and may not harm them in any way, which is fine if there’s no harm being done to them. For example in the article â€Å"A Change of Heart about Animals† by Jeremy Rifkin states, â€Å"In controlled experiments, scientists at Oxford University reported that two birds named Betty and Abel were given a choice between using two tools, one a straight wire, the other a hooked wire, to snag a piece of meat from inside a tube.† This experiment was fine to conduct because in no way were these crows harmed. The only thing the scientists were doing was observing the crow’s behavior. If there needs to be experiments done to animals for whatever reason, the experiments should be conducted in a way that the animals are not harmed. Another reason for believing that animals need protection is that animals are being harmed or mistreated by people who have a habit of using animals for entertainment. A form of entertainment for humanity from animals in a cruel way is hunting wildlife animals and killing them or fishing. Lions, tigers, bears, dears, and cheetahs are examples of wildlife animals that are hunted and killed for either their meat or fur. Fishing is also a form of entertainment for sportsmen that catch fish to eat and don’t realize the pain caused to the fish when the sportsmen kill them.  For example in the article, â€Å"Hooked on a Myth† by Victoria Braithwaite states, â€Å"Every year, sportsmen around the world drag millions of fish to shore on barbed hook s. It’s something people have always done, and with little enough conscience.† This shows how people do not think of the harm they are doing to fish. Just because the fish are not crying or yelling with pain does not mean they are not feeling it. We as humans need to think of the animals as living as well. We humans may not understand them, but animals do have feelings and we need to pay more attention to their treatment. Animals are also used for research such as human’s closest relatives, which are apes, gorillas, and chimpanzees. There are people who believe since these specific animals are as close in DNA as us that they should be used for research to find out how our â€Å"species† function. In the article, â€Å"Of Primates and Personhood: Will According Rights and â€Å"Dignity† to Nonhuman Organisms Halt Research?† by Ed Yong, Franz de Waal of Emory University, says â€Å"I do think we have special obligations to the great apes as our closest relatives, but if we give rights to apes, what would be the compelling reason not to give rights to monkeys, dogs, rats, and so on?† Apes should not be the only animals receiving rights only because they are our closest relatives. Other animals are being used for research and not cared for, why should they suffer? I believe it is inhumane of us to be so blind of all the harm being done to all animals just for our convenience. In no way do animal’s benefit from being killed and used as research, we on the other hand utilize them as if they were objects. The issue worldwide is that these animals are being mistreated and abused by humans and therefore should be protected from us, but not make a big decision such as making a Bill of Rights for animals. There are laws already established to protect these animals, and should just be enforced. If these laws are broken by us humans then we should have a punishment, but that’s all it should be a law to protect these animals and do no harm to them. We should not go to an extreme and create a Bill of Rights for animals.

Reliable and Trustworthy of the Website and Online

Reliable and Trustworthy of the website and online is when you can trust where you can get your information from on the website. The source is the authority of that page or the biographer where he info comes from. The purpose of this is in tended for the audience and the general readers ,students or the consumers reading levels and graphics on page. Bias is about the information who is responsible for the website content and where the website is produced and publication and recent updates and last updated material.The currency is when the website was produced and last updated. I looked up on the Florida Agency for Healthcare Administration wrought the Hoover company records and it was published in 2013 through Dunn and Broadcaster Inc. The source type of report is company profile. The Three Characteristics of a Reliable/Trustworthy Hibiscuses (Includes authority)The author whether it be a person, group, or company is identified and credible. Their association to the sponsor of the si te is stated.Questions like: who is responsible for the editing of information? ; is this author biased towards one view-point? ; what makes this author an expert in their field? ; can help make using a site for research an easier or clearer choice. Purpose (Includes audience and bias)The purpose is the reason for which a site exists. For a site to be reliable, the purpose of the site should not be joke or based solely on opinion. The language should be intellectual and weltering. The site should be authoritative. The suffix . Rug or . Com doesn't really mean the site cane trusted. Looking for an About or an About Us section can produce some of this information. Question like: who was this site created for? And Is the site professional or a personal page? May help locate the purpose off site. Content (Includes currency and accuracy) The substance and material the site is resenting. The information is up-to-date and is as correct and factual as it can be. When was this site created? How is the data verified' chose http:// www. Disassociation. Mom/ for this assignment, an association website for professionals in the spa industry as the name suggests. In evaluating this website I found it a little troublesome deciding whether or not this site was credible. It did feature a blob, and a media tab, but these seem to be written by a sole author as does the content of most of the sites pages. This is a . Com meaning there is an implied commerce that the owner wants to inform you about. There are pages and ages regarding purchasing a membership and this may be why the content seems to stop.The source does want to offer training and education for a price. I wouldn't trust this sites ethos unless I participated in the association as a professional and thereby was privy to unbiased information at large Evaluating Website three characteristics of determine a reliable and trustworthy website are mainly to always look who the source is from, not from the persons opinion but the way it is written and the knowledge that is the basis of the web page. It is good to determine if the website has a reliable source, purpose, and content.In looking for the source you need to find out who produced the information, look for an about us link at the bottom of the page to check the author's credentials and find out what organization is responsible for this website. Find what purpose the information is producing, who the audience is that the website is trying to inform. Last when the website was produced and last updated, when are where the information came from. The website I have chosen to use is news. TN. Gob/node/10163. The reason I chose this website is for the information in the degree I am studying, it has a reliable source with contact information and a wed policies link.The purpose of the website is to allow readers to know that New Breed Logistics is expanding Jobs for their operations division in Memphis Tn, the website gives the impression that it is for readers that are in that profession. The content in this website is not recent, but the author is using accurate information with facts and data all the links are also accurate. Len reading and studying this website I have determined it is a reliable and trustworthy site, with all the links up to date and not broken. The author used true facts and was able to back up their information in this website.

Analysis Of Marketing Mix Of NAPCO Group

Discuss About The Analysis Of Digital Marketing Mix Of The NAPCO Group? Digital marketing can be used a term that collectively includes all the marketing activities that are done utilizing the technology. It uses digital channels such as social media to market its products.   Today’s organisation utilise digital marketing to achieve new heights of success. The major motive of digital marketing is to create brand awareness and engaging the customers. Social media promotions have turned out to be the most important and productive medium of digital communications. This report deeply analyses digital marketing mix of an Saudi Arabian company NAPCO group which deals in packaging. It also studies the marketing mix of its competitor firm. The report involves recommendations for the company that could be taken for the betterment of the digital marketing mix. NAPCO is one of the leading manufacturing groups in Saudi Arabia. As seen in the appendix the company has well designed , simple and   attractive logo. The company has its headquarters in Dammam, Saudi Arabia. NAPCO is a commercial organization working to maximize its profits. Today the company conducts its business around the globe and it is one of the top ranked companies of Middle East. The group owns 10 companies with over 5540 employees. It basically deals in three strategic segments consumer products, flexible packaging, and paper containers. (NAPCO 2017). From the appendix it can be seen that NAPCO’s consumer products brands range from baby care products to family care and household products. NAPCO’s brands are licensed from INDEVCO. NAPCO’s flexible packaging segment serves the Europen, GCC, Middle East in African markets. This segment consists of 7 companies situated in Dammam and Jeddah in Saudi. The paper container segments serve European, GCC and Le vant markets. This section produces a wide range of corrugated containers to serve the needs of various industries. The major competitors of the company are   FIPCO, Saudi Pack, Al Sharq Flexible Packaging Factories, Al-Ghadeer Group, Saudi Arabian Packaging Industry WLL, Noor Carton & Packaging Industry and Gulf Packaging Industries Ltd.   The customer base of the company includes both B2B and B2C companies. The company’s current digital marketing practices include responsive website design and social media presence. The company is does not have well developed digital marketing activities it is working in this field to enhance its digital marketing and grasp more opportunities. The company is a popular name in the Middle East. Middle East is on the verge of digital revolution. Digitalisation has increased with high smart phone adoption rate and increased use of social media. The Middle East companies are ready to lead digitally enhanced lives. Although businesses and government have still not exploited those opportunities (Elmasry, Benni, Patel, Jan and Moore 2016).Three opportunities presented by changes in external environment- This is the most emerging opportunity in Saudi markets. This technology will replace the old search engine optimization. The new SEO trend would provide a better way to target the potential customers (Albhaishi, Wahsheh and Alghamdi 2014). The online audience optimization will encourage the target audience participation by social media networks, innovative and creative blogs and informative online articles. This technology will help not only in advertising but also effectively integrates mobile strategy (Lee, Jalali and Dasdan 2013). This is a kind of new digital platform is an emerging opportunity for NAPCO group. It can implement this technology. This technology provides the benefits of linking to the potential clients more effectively and efficiently. The use of mobile phones has increased worldwide. More and more people now own a smart phone. This provides the businesses and opportunity to do their marketing and reach to the potential customers through smartphones. According to a report, 90 per cent of the sales of the connected device will be smartphones and tablets by 2020 (Lunden 2015). To exploit best from this opportunity the companies should provide a mobile friendly content on their websites. Also, they should approach their customers utilizing this technology. It is necessary to provide a great experience to the customers that are browsing company’s websites through mobile phones. It provides benefits of enhanced customer relation, maintaining a constant touch with the customer and gets more genuine clients than the competitors (prolines 2015). Another opportunity is available in the field of content marketing. To exploit this opportunity company must publish high quality and informative content on popular websites (Jà ¤rvinen and Taiminen 2016). For Saudi markets optimizing unique Arabic content will help the firm to attract more B2B customers. The Arabic content marketing strategies such as press releases, blog posts, articles, newsletters etc. will help to reach millions of customers. This will ultimately enhance the profitability of the firm (prolines 2015). In today’s era customer is considered as the king of the market. Today’s customer does not rely only on to a single firm. He has a variety of options available in the market. The customer does not rely only on the company website and marketing force for getting information about the products of the customer (So, King, Sparks, and Wang, 2013). The customer has various other sources such as review sites, blogs, and social media to gain information about strengths and weakness of the product.   Today’s customers have complete control over the buying process. Therefore today’s marketers need to develop effective digital marketing strategies to create an outstanding experience for its customers. The customers now are now well informed and they have various choices therefore if the company does not want to lose its customers it needs to be customer focused.   Right digital marketing strategies can only be developed if the company is customer focused. It is a lso very important to analyze customer behavior if the company uses customer behavior statistics it will be able to create hyper specific digital marketing strategies. The company’s digital marketing strategies will only be successful if it helps customers to discover the value. To make the appropriate digital marketing strategies for the customers it is required to get insights about customer behavior so that the ideal experience in terms of customers can easily be predicted. NAPCO should identify different needs of its customers both for the B2B segment and B2C segments. This will help the company to build different digital marketing strategies that will effective strive at each of the segments. Also, it needs to develop different digital marketing strategies for markets of Europe, Middle East, Africa and GCC. Consumers in every market have different characteristics and analysis of these character tics is necessary to develop effective marketing strategies.   Analyzing co nsumer behavior is more important for determining effective digital marketing activities because it gives the ideas about the trend in the market (Polizzi 2016). Example: 80% of targeted customers use smartphone they are tech savvy, will help the firm to develop digital marketing strategies taking smartphone as an important tool. Therefore, importance of being customer focused and understanding the consumer behaviour for developing effective digital marketing strategies cannot be neglected. How company uses digital marketing across marketing mix The digital marketing mix of NAPCO can be categorized into 4Ps. The digital marketing mix is simply an adoption of traditional marketing mix it is impacted the growing use of the internet. The company has expanded its product portfolio. Initially, the company just manufactured just paper products but now the company has expanded its product portfolio to consumer products, flexible packaging, and paper containers. The effective product can only be developed by using technology and conducting online surveys (Gruner, Homburg and Lukas 2014). These online surveys helped the firm to know what customers actually want and saves the time and efforts. NAPCO also does research and development using technology. Online sources have given the firms access to know how much the product actually costs and they can also really know the prices of the competitors. NAPCO does not make use of online sources to determine the prices of the products. It has adopted the value based pricing strategy and prices are quoted according to the value that it provides to the customers (Armstrong, Kotler, Harker, and Brennan 2015). Company’s products are available in the Middle East, European and African market. The company takes orders online but it does not have a well-established e-commerce website. It takes B2B orders through emails. The company does not take retails orders online. The company also do not have a proper product catalog with prices on its website. It just sends the catalog to its regular customers. The company makes an effective use of digital marketing activities for the promotion of its products. Apart from the traditional sources such as TV, Radio and print media, it is using various other sources for promotion. The company is shifting its focus from traditional promotional sources to digital marketing. It is using social media, content writing and providing a responsive website to its customers. The digital marketing mix of the company demonstrates although the company is effectively using digital media in research, development and promotional activities it is not using it effectively to determine the price. The customers of the company also expect an online e-commerce website so that it becomes easy to shop for the products but currently the company does not hold any such website. The company should make more effective use of digital marketing to stand up to the customer expectations. Gulf packaging Ltd is the competitor of the company. The digital marketing mix of Gulf packaging is given below: The firm does not have wide product portfolio. It produces all types of BOPP films (gulfpack 2015). The product portfolio of NAPCO is much wider than the Gulf packaging. The company works in its selected portfolio and does not use technology for further research and development. The firm uses the technology to fix the prices of its products. It constantly monitors the prices of its competitors and the market trends and frames its prices accordingly. It charges different prices in the different nation by drawing information about each of the nations.   This helps the firms to generate more profits. The firm sells its products in Europe, North America, and the Middle East. This firm does not accept online orders they accept the big orders from the regular customers over the phone. The company do not provide product catalog to the customers over the website it sends the quotation for different products over the email, on demand. South American Commercial premises of the company are responsible for marketing and promotional activities. The company is engaged in traditional promotional activities basically using print media. The company does not use much digital marketing activities from the promotion. But recently the company has opted for social media marketing as a promotional activity. Gulf packaging Ltd does not make effective use of digital marketing. It has used technology for deciding the process of its products and also uses social media marketing for the promotion of its products. The digital marketing mix of the company is not well developed.   The firm does not sell its products online. The digital marketing mix of the company is just in the growing phase. The digital marketing mix of the company is can be improved in various ways. It can be improved if a company the company learns few things from its competitors. The company should use technology for determining the prices of its products. It should learn from its competitors they use the same strategy to earn its profits. Also, the NAPCO is in the beginning phase of digital marketing. The company should engage in activities such as press releases, use LinkedIn profile this will help to build a network and attract more B2B customers (Hannouz 2015). The customers of the company expect an online website for buying and selling of products. The company should pay attention to this expectation and offer its products for sale online. The other measures that can help the firm to improve its digital marketing strategy are finding creative ways for customer acquisition by using digital media. The company should utilize its data efficiently to create a personalized experience for its customerâ €™s web analytics solution can help the company in collecting and analyzing the data. The firm is already engaged in social media marketing activities, the firm can make use of live streaming to develop its digital market mix. Live streaming is the recent trend in digital marketing but the content chosen in live streaming should be really brainstorming (Shoolian 2017). Another way in which firm can effectively use the ephemeral content. Now a day’s websites such as Instagram, snap chat, and Facebook provide the opportunity to upload data that automatically disappear after a set time period.   This can help the companies to upload special offers and deals. SMART objectives of the company can be defined as the goals which are specific, measurable, actionable, relevant and time bound (Bjerke and Renger 2017). The two objectives for the company to enhance online customer experience are: Achieve online 10% online revenue contribution within 2 years To increase the online revenue by 10% NAPCO needs to work very hard. First of all, it needs to set up its e-commerce website. The company needs to take feedbacks from the customers about the website and make all the possible changes required. The company needs to effectively manage the delivery time so that the orders are reached to the customers within the time range. The companies should also provide a column for customized orders from the customers. The next step is spreading awareness in the customers about the online availability of products using the digital media for advertisement. The company should also provide some offers at the initial stage when the website is launched. All this will help the company to achieve 10%online revenue contribution. To increase the brand awareness of NAPCO’s product the company needs to increase the number of followers on twitter. It needs to achieve the target of 1000 followers within a year.Twitter is a powerful business tool and could be a great help if utilized optimally (Moody 2016). There are many ways NAPCO can increase the number of followers on twitter by using tools such as Hootshoot and Sproutsocial. NAPCO can also use Twiends to find the new users whom the company can connect. Another strategy that can be adopted by the company to increase the number of followers on twitter is following more people because there is a correlation between numbers of people followed and the number of followers (Demers 2015). The above two stated are SMART objectives that should be the key targets of the company to develop the digital marketing mix. The company should lay emphasis on enhancing customer experience. Suggested digital marketing mix for NAPCO to improve its online customer experience: The company has wide product portfolio. It can enhance its portfolio by using technology for research and development. It can use integrated tool set for SEO, email and lead intelligence tools to get consumer information and design more customized product to satisfy individual customer demands. The firm operates on value based pricing strategy. To earn more profits the company should use technology to determine the appropriate prices. NAPCO should constantly obtain upgraded data by using information technology to gain information about prices of the competitors and current market trends. The company y needs to sell its products on an online platform. The company should sell its products on the online website to reach a large number of customers. The company can use online network partners to enhance the availability of products at various products (Lien, Wu, Chien, and Lee 2017). The company uses digital marketing activities such as social media marketing. The company should adopt more digital marketing promotional activities such as innovative and creative blogs, search marketing Pay-per-click advertising (PPC), Affiliate marketing and email marketing. People are the main aspect for the success of every company. The company needs to hire some specialist from the field of computers and digital marketing. It also needs to provide training to its staff about successfully implementing digital marketing processes in the organization (Parmenter 2015) There is the need to effectively manage old processes and implement some new processes needs to be implemented. The company needs to implement a new process to start the online sale of its new products. It needs to effectively manage the product delivery process to ensure that goods are delivered within the stipulated time (Stadtler 2015). The suggested changes will also help to attain the above stated two SMART objectives for the company the changes made should help to increase the number of followers and also increasing the online revenue generations these changes are directly related to the Smart objectives. These tactical activities will provide direct benefits to the consumer and thus help to improve online customer experience. The company can monitor and control the recommended marketing mix by various metrics and methods. The company can use Google analytics to monitor and control the recommended marketing mix. This tool provides a huge summary of data related to your website (Cain 2012). NAPCO can analyze this data on the weekly or monthly basis to analyze the effectiveness of the recommended marketing mix. For example data about people that visit the website will help to monitor the trend about brand awareness. Another effective method is designing a response-attribution infrastructure to support all channels. Digital marketing mix uses multiple channels, therefore, campaign hierarchy must account for each channel along with the appropriate roll-ups so that measurement aligns with business goals (Ewald and Krishnamurthy 2009). It includes developing a framework to measure each and every step is monitored individually. The company can also use automated tools for analytics and visual reporting. Nowadays there are a variety of tools available in the market that help to regularly track selected metrics. NAPCO can get access to these tools and effectively analyze its reports regarding the operations. The recommended digital marketing mix for NAPCO has suggested changes in the process by using the latest technology these changes can be effectively monitored if the company uses the automated tools. Their company can monitor and control the effects and performance of recommended marketing mix but there is no set unit of measurement for this. Although the measurement can be done on the basis of ROI and online revenues this will only provide with the estimates, not the exact figures (Holloman 2014). This is because the recommended marketing mix involves both qualitative and quantitates terms. After implementing the recommended marketing mix the company should analyse its ROI and online revenues time to time to know the effectiveness of the process. It can be concluded that NAPCO does not have a well-developed digital marketing mix. The company is in its beginning phase regarding the use of technology in marketing. It has grown tremendously but now it has come to a stagnant position. Its customers now demand online selling of products. The company only takes online orders that also through emails, but not it needs to set up its e commerce website for growing further. The company already uses social media marketing but now it needs to design and use social media marketing campaigns more creatively. The company has already adopted the path of digital marketing, now it just needs to make some recommendations efforts to achieve the corporate excellence. Albhaishi, A., Wahsheh, H. and Alghamdi, T., 2014, May. Evaluating Web Ranking Metrics for Saudi Universities. In  Zaytoonah University International Engineering Conference on Design and Innovation in Sustainability 2014  (No. 156988). Zaytoonah University, Amman, Jordan. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.  Marketing: an introduction. Pearson Education. Bjerke, M.B., and Renger, R., 2017. Being smart about writing SMART objectives.  Evaluation and program planning,  61, pp.125-127. Cain, K., 2012. Measuring Marketing Effectiveness: 6 Metrics You Need to Track, viewed on 4 August 2017 from https://contentmarketinginstitute.com/2012/10/measuring-marketing-effectiveness-metrics/ Demers, J. 2015. 50 Free Ways To Increase Your Twitter Followers, viewed on 4 August 2017 from https://www.forbes.com/sites/jaysondemers/2015/06/17/50-free-ways-to-increase-your-twitter-followers/#6d92ab9525a8 Edward, B., and Krishnamurthy, R. 2009. Five Essential Strategies for Measuring Marketing Effectiveness, viewed on 4 August 2017 from https://www.marketingprofs.com/9/essential-strategies-measuring-marketing-effectiveness-krishnamurthy-ewald.asp Elmasry, T., Benni, E., Patel, J. and Moore, J.M., 2016. Digital Middle East: Transforming the region into a leading digital economy, viewed on 4 August 2017 from https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source=web&cd=4&cad=rja&uact=8&ved=0ahUKEwj6pcDRkL3VAhVIFpQKHecwAjkQFghFMAM&url=http%3A%2F%2Fwww.mckinsey.com%2F~%2Fmedia%2Fmckinsey%2Fglobal%2520themes%2Fmiddle%2520east%2520and%2520africa%2Fdigital%2520middle%2520east%2520transforming%2520the%2520region%2520into%2520a%2520leading%2520digital%2520economy%2Fdigital-middle-east-final-updated.ashx&usg=AFQjCNHioXhFY692mS_Qwa6hkBT6UiXYVg Gruner, R.L., Homburg, C. and Lukas, B.A., 2014. Firm-hosted online brand communities and new product success.  Journal of the Academy of Marketing Science,  42(1), pp.29-48. Gulfpack, 2017. Welcome to gulf packaging industries ltd website,viewed on 5 August from https://gulfpack.com.sa/ Hannouz, M., 2015. Three Ways to Improve Your Digital Marketing Strategy, viewed on 4 August 2017 from https://blogs.adobe.com/digitalmarketing/campaign-management/three-ways-to-improve-your-digital-marketing-strategy/ Holloman, C., 2014.  The Social Media MBA Guide to Roi: How to measure and improve your return on investment. John Wiley & Sons. Jà ¤rvinen, J. and Taiminen, H., 2016. Harnessing marketing automation for B2B content marketing.  Industrial Marketing Management,  54, pp.164-175. Lee, K.C., Jalali, A. and Dasdan, A., 2013, August. Real time bid optimization with smooth budget delivery in online advertising. In  Proceedings of the Seventh International Workshop on Data Mining for Online Advertising  (p. 1). ACM. Lien, C.H., Wu, J.J., Chien, S.H. and Lee, C.Y., 2017. Anxious Attachment, Relational Embeddedness, Trust, Co-production, and Performance: An Empirical Study in Online Business-to-Business Relationships.  Telematics and Informatics. Lunden, I., 2015. 6.1 b smartphone users globally by 2020, overtaking basic fixed phone subscriptions.  Techcrunch. com. Moody, A., 2016. How To Set Digital Marketing Objectives, viewed on 4 August 2017 from https://cariadmarketing.com/digital-marketing-objectives/ NAPCO, 2017. About NAPCO group, viewed on 4 August 2017 from https://www.napcogroup.com/#works Parmenter, D., 2015.  Key performance indicators: developing, implementing, and using winning KPIs. John Wiley & Sons. Polizzi, M., 2016. Why Your Brand Needs a Customer-Focused Marketing Strategy, viewed on 4 August 2017 from https://www.brandfolder.com/blog/customer-focused-marketing-strategy/ Prolines, 2015. 8 Top Online Marketing Trends in Saudi Arabia 2015, viewed on 4 August 2017 from https://blog.prolines.sa/marketing-trends-in-saudi-arabia-2015/ Prolines, 2015. Digital Marketing Service – Boost Your Business Online in Saudi Arabia, viewed on 4 August 2017 from https://blog.prolines.sa/saudi-arabia-digital-marketing/ Shaoolian, G., 2017. 5 Digital Marketing Ideas That Could Improve Your Brand Growth in 2017. The Forbes, viewed on 4 August 2017 from https://www.forbes.com/sites/gabrielshaoolian/2017/01/11/5-digital-marketing-ideas-that-could-improve-your-brand-growth-in-2017/#686c26a92015 So, K.K.F., King, C., Sparks, B.A. and Wang, Y., 2013. The influence of customer brand identification on hotel brand evaluation and loyalty development.  International journal of hospitality management,  34, pp.31-41. Stadtler, H., 2015. Supply chain management: An overview. In  Supply chain management and advanced planning  (pp. 3-28). Springer Berlin Heidelberg.

Report style Essay Example | Topics and Well Written Essays - 1000 words

Report style - Essay Example One of the most important target audiences would be teens and adults that embrace a healthier lifestyle, and as such it is the case that a soft drink could be developed to match the needs of this demographic. A few considerations should be made as to what people would be looking for. Should a drink be made no-calorie, mid-calorie or standard-calorie? If designing a drink around health benefits one is naturally inclined to desire a no-calorie drink however this may draw attention from consumers who are opposed to using aspartame or other non sugar based sweeteners. Moreover the company does not want to draw comparisons with their last mid calorie drink launch ‘Coke Blak† which more or less was a ultimately withdrawn from the market owing to the fact that he company had a poor marketing strategy and the product generally had a displeasing taste. In this regard the company could look to a full calorie beverage but the question remains as to how a healthy image could be promo ted? In this regard, Coca-Cola should look to creating a natural version of its drink which has all of the same properties of its current beverage but without using high fructose corn syrup, preservatives, colouring and utilizing naturally sourced ingredients. From this perspective the company can compete head on with Pepsi-Raw but it can still be promoted as a healthy alternative to most soft drinks. Why this proposal would be successful is two fold. Firstly this product satisfies a need in the market owing to the fact that most soft-drinks and energy drinks are either saturated with standard sweetning agents or with sugar substitutes where there has been very little presence of a ‘all natural’ soft drink. Moreover this product could appeal to a generation of people that are still interested in treating themselves to a soft-drink yet do not want to drink all of the related chemicals assuming an effective marketing and promotion strategy is

Describe the methods used to calculate value added. How does value Essay - 4

Describe the methods used to calculate value added. How does value added contribute towards understanding the connections betwee - Essay Example Value added concept of income measurement has been viewed as the increase in the wealth of an economic body. It is traditionally rooted to the evaluation of national income in macro economics, measured by national economy productive performance.2 This concept is referred to as National or Domestic product and represents a specific period’s national economy. This is a common use of this concept but it has also been applied in many other different areas of business operations and economics as a positive performance and economic gauge. This makes value added a measure and indicator of an economic entity’s performance and has a fairly long period of application in the field of economics.3 Value added represents a calculated value, and for this reason, it is well related to accounting. It is also contrasted from the traditional calculation of income in that, it can be and has been used in all the three accounting systems i.e. managerial accounting, financial accounting and t he national accounting system. It is also distinguishable from income computation whereby value added is constantly described internationally as a difference of expenses from revenues. It can be defined in two ways that will be discussed below and this gives value added concept another critical characteristic commonly known as the dichotomy of value added.4 Subtractive method is the first method of calculating the value added and it is defined as: Value Added (VA) = O – I. Where O = Output; I = Input. This means that when being compared to accounting income, it is perceived as the net figure. The value expressed is the value that an economic body, such as a person, an industry or a company adds to the products and services it purchased or received from other entities during its creative or own productive economic activities.5 In the second one, additive method, the value added is represented by the total sum of the distributed parts that constitute the created wealth. This is done with respect to the reality that all the created wealth is well distributed i.e. by being allocated in some way. When considering a company, value added calculation is defined as: VA (Value Added) = RE + RG + RCP + NAP. Where RE = Remuneration of employees; RG = Remuneration of government; RCP = Remuneration of capital providers; NAP = not appropriated income i.e. retained earnings.6 The two formulas above disclose the characteristic content that value added concept has. This concept can be divided into social aspect, represented by the additive method, and performance aspect which is articulated by the subtractive method. This shows that in addition to economic information given by this concept, value added also offers social information through identification of the part of the yield that goes to every contributor of the whole process in a company.7 Value added concept has evolved besides its historical principal function in national accounting to several other uses and appl ications in the three; financial, national and managerial accounting. The two sided feature of value added i.e. performance and social characteristic, is depicted clearly by the concrete and possible applications. Hence it has been argued as a way to estimate productivity of an economic body through their way of using productive factors.8 This makes the

Classroom Management and Communication with Parents Assignment

Classroom Management and Communication with Parents - Assignment Example The seating arrangement of the teacher should be ensured in the instructional area. It will help the students to listen to the teachers quite transparently. On the other hand, the seats of the students should be arranged in such a way that can help the students to face the teachers or the instructors vertically (Marks, 2010). It will help to enhance face to face interaction between the teachers and the students. Computer can be considered as an important classroom resource that can enhance the digital visualization of the species. There should be one computer in the classroom. This computer should be arranged and established in the instructional area show that the teacher or the instructor can have easy access to it. Projector also can be considered as one of the important resources of this plant unit classroom. This projector will be placed at the centre ceiling of the classroom. It will be connected to the computer. A giant screen can be considered as a type of other special equipment that should utilized to visualize the samples or graphs or figures of the species that are stored in the computer. This giant screen should be placed right behind the instructional area. This arrangement or placement will help the students to face the instructor and the giant screen vertically. It can enhance the level of learning and understanding of the students. Therefore, it is clear that one instruction al table, vertically faced seating arrangement of students, one computer, one projector and one giant screen should be arranged for the classroom setting. On the other hand, five reference books, pens and papers will be used as the required non-technology resources in the classroom. This type of classroom setting will help to enhance effective both way communication between the teachers and the students. It is true that the teachers will try to teach the students

Human Resource Development in Organisations (HRD) Assignment

Human Resource Development in Organisations (HRD) - Assignment Example In order to make the human resources capable of meeting the present challenges, it is necessary to update their knowledge through training and development. It is impossible for the employees to adapt to the changing organizational culture and environment in the absence of proper training. There many different training methods adopted by an organization for the proper manpower development. In fact training starts immediately after the appointment itself. It is impossible for an employee to adapt with the organizational culture and tradition easily even if he/she might be richly experienced in some other organization. Induction training is a type of training given to the new employees at the time inducting them in the organization. This may lasts from few hours to few days depending on the nature of the employees, organization and the tasks employees going to perform. This paper mainly focusing on the need and importance of induction training, topics needed to be included in the induction training, the role of Human Resource Development (HRD), importance of organizational culture to the new employees etc. Induction training is essential for the new employees in order to make them aware of the organizational culture and environment. It is impossible to have two organizations with similar culture or environment even if they are of same size, operating in same field and location. For example, if a printer working in a printing unit relocating to another printing unit in the same location, he needs induction training even if he is rich in experience. Some organizations may adopt some specific business strategies and it is necessary for the employees to be accustomed in it. For example, in tire industry, some manufacturers make steel radial tires whereas some others make radial tires using the fibers. Even though both the manufacturers are

Interpreting and Applying Legislation Assignment

Interpreting and Applying Legislation - Assignment Example [1 mark] 2. What is the legal duty placed on employees to take care of their own health and safety while they are working? Refer to the relevant section of the Act in your answer. (Summarise in to your own words –No more than 50 words) Section 19(a) of Public act 1992 describes how the act applies to employees. Employees are expected to ensure their own safety by having protective clothing and equipment, while Section 19(b) seeks to protect other people from employees’ action or in action. [1mark] 3. What is the meaning of the word ‘hazard’ under the HSEA? Section 2 of the public act 1992 provide the definition of hazard as an activity, arrangement, circumstance, event, occurrence, phenomenon, process, situation, or substance (whether arising or caused within or outside a place of work) that is an actual or potential cause or source of harm; subparagraph (i) and (ii) validates this definition as; (i)  A situation where a person's behaviour may be an actua l or potential cause or source of harm to the person or another person; and (ii)  Without limitation, a situation described in subparagraph (i) resulting from physical or mental fatigue, drugs, alcohol, traumatic shock, or another temporary condition that affects a person's behaviour. [1 mark] 4. ... The act guides and safeguard people in there place of work against indemnification and help meet international standards. 5. Why is it important to know what the ‘purpose’ of an Act is when trying to understand it? (Hint: Refer to relevant sections of The Interpretation Act 1999 in your answer). Section 5(1) of the interpretation Act 1999 submits that acts are to be interpreted according to their purpose. Purpose is therefore important for clear understanding and interpretation of an act. [1 mark] 6. What is the meaning of ‘significant hazard’ and what is an employer legally required to do when a significant hazard is identified. Refer to the relevant sections of the Act in your answer. (Provide the definition and then summarise the legal obligations in to your own words –No more than 50 words) A significant hazard is a hazard that can result to serious occupational illness. Section 8 prescribes that employers have a role of eliminating significant ha zard to employees. If it cannot be eliminated, section 9 requires the employer to isolate it from the employees. If elimination and isolation are impracticable, then significant hazard must be minimised (section 10). [1 mark] 7. Where do you find the list of injuries and illnesses that constitute ‘serious harm’? Give two examples of serious harm. Schedule  1 HSE Act 1992 Example of Serious harm; Amputation of body part. Loss of consciousness, or acute illness requiring treatment by a medical practitioner, from absorption, inhalation, or ingestion, of any substance. [1 mark] 8. What is an employer required to do where there has been a serious harm illness or injury? Refer to the relevant section of the Act in your answer. (Summarise in to your own words –No more than 50

Case analysis Study Example | Topics and Well Written Essays - 750 words - 8

Analysis - Case Study Example The problem occurred because of a combination of issues, which range from managerial to personal experiences. First, the team leader failed to understand that his team had differing abilities and that he had more experience than the rest. His misunderstanding resulted in him setting almost unrealistic goals. He wanted the team to attain their objective at a pace that was not comfortable for all the members. He considerably had more experience because he had worked in the field longer than the rest of the members. During their working period, there are instances of lack of cohesion in the team, which resulted in one of the team members feeling less motivated to remain a member of the team. At the project completion, some of the members quit the company and signified their demotivation to work. The type of conflict was a relation conflict because it involved Parker holding prejudiced opinion of Millar. An analysis of the case reveals that Parker combined a number of leadership theories. His appointment to the leadership role was on a basis of competence, and not leadership qualities. The company, as a result, used the competence model during his selection to project the manager position (McShane & Steen 1995). He only failed to fulfill one out of the eight leadership competencies, which is emotional intelligence. Despite his cognitive and practical intelligence, knowledge of the duty, leadership motivation, integrity, and the rest, he failed to motivate Millar. Parker found himself yelling at Millar for upon realizing that he was slowing down the group. Parker proved a limitation of the competency model that leadership is within the person and not their relations with others. Parker failed to focus on the people-oriented behaviors by, not showing concern for the welfare of the employees. He only focused on the task-oriented behaviors by expecting the workers to

The Writing Process Essay Example | Topics and Well Written Essays - 500 words

The Writing Process - Essay Example Thus, the individual’s critical analysis skills are polished as a writer. The more educated and experienced the writer, the more mature, decent, organized, and sensible the writing. Individuals do a variety of forms of writing in their everyday life. As they write more, they learn more. These forms of writing include but are not limited to essays, letters, applications, academic papers, research papers, stories, and dissertations. What an individual writes fundamentally depends upon what motivates him/her to write. The motivation behind writing poetry may be hobby. Motivation behind writing a letter or an application may be an urgent need. Motivation behind writing an essay may be passing the exam. Likewise, stories are often written to be published in the newspapers or magazines as this happens to be a source of income for some writers. Different people like and dislike different things about writing, though certain things can be commonly included in either of the two categories. Things that people like about writing is that they can own a thing that they produced in a very short span of time, writing provides people with a way to express themselves freely, and writing saves memories one has at a particular point in time. The ability of writing to express thoughts makes it a form of art. Writing often gets boring when it is imposed upon an individual as a compulsory task. The mere fact that they have to write rather than they can opt to write makes writing essays difficult and boring for the students when they are given this task as a homework. Some things that people commonly dislike about writing is that it can be very biased and manipulative, and that the type of language used in the writing has to be adjusted according to the genre of the writing; language used in an official document is very different from tha t used in poetry. There are certain rules and principles that have to be respected and followed while writing

The Psychological Dangers of Unemployment Essay Example for Free

The Psychological Dangers of Unemployment Essay Work is inexplicably bound to human existence. Since the dawn of time, human beings had to live by the sweat of their brows in order to ensure their survival. The advent of technology did not change this reality – the former only diversified work, as well as made it faster and more convenient. So closely linked is work to human existence that entire schools of thought were actually built around this association. The Prussian philosopher and political economist Karl Marx (1818-1883), for instance, argued that an individual’s identity was based on what he or she did for a living (Sayers 39). A person’s occupation supposedly reflected his or her faculties. The loss of work would therefore have an adverse effect on all aspects of a person’s life. In his article The Consequences – Undoing Sanity (2006) Louis Uchitelle argued that unemployment translates to more than just the loss of an occupation. When an individual becomes unemployed, he or she loses not just economic security but also his or her self-esteem (Uchitelle 299). This observation is very much true in the United States, a country whose culture strongly emphasized independence and individual achievement. Since its institution, the US has created an image of itself as an egalitarian society. Every American, regardless of race, creed or social status, had to work for their own survival. Consequently, when meeting someone for the first time, the question â€Å"What do you do? † is not far from the American’s lips. In American culture, a person’s job provides other people an idea about his or her personal background – educational attainment, upbringing, tastes, gender preference, etc. (Seguin 14) Furthermore, American culture associates work with personal accomplishment (Seguin 14). The egalitarian nature of American culture brought about the latter’s philosophy that diligence and industry are the tickets to better times. It is therefore not unusual for the average American to hold two or three jobs at the same time. Most Americans were first exposed to work through part-time jobs during their teenage years. Globalization, however, shattered the aforementioned ideals. Eager to cut down on operational expenses, many US enterprises resorted to downsizing. Minor operations, such as telemarketing and customer assistance, were transferred to Third World countries. For these companies, downsizing made good business sense – the Third World was a source of cheap but highly-skilled labor. But the American workers did not share the same belief. For them, downsizing meant the closure of firms and massive layoffs. Employees who faithfully served a company for many years suddenly found themselves out of work. Worse, they were unable to find a new job. Simply put, downsizing spelled poverty – decreased household expenditures, searching for a cheaper place to live, selling of properties that took many years to obtain just to make ends meet. Numerous studies have already been conducted on the damaging effects of joblessness, particularly on unemployment brought about by layoffs – decrease in family cohesion, a rise in the divorce rate, the unwinding of communities and guilty feelings among employees who dodged a layoff. But Uchitelle pointed out that the layoff in itself is already a very damaging blow (Uchitelle 301). Most employees who have been laid off often attribute their misfortune to their â€Å"mediocre† performance as workers (Uchitelle 301) – they were fired probably because they always reported late for work, they called in sick even if they really were not, their employers were not satisfied at their outputs, etc. Others, meanwhile, convince themselves that it is the company who has the problem and not them (Uchitelle 301). They may rationalize that the company is having financial trouble, hence the need to reduce the number of hands that it had to pay. Or maybe layoffs were simply commonplace, given the dismal state of the economy. Despite these elaborate justifications, the feelings of diminishment would still surface (Uchitelle 301). How come they were fired, while their co-workers were not? This sense of diminishment, in turn, has very destructive psychological effects. Despite encouragement from friends and family members, those who have been laid off may no longer feel any enthusiasm about pursuing a new job. This lack of interest has two sources – low self-esteem and the fear of failure (Uchitelle 302). A person who lost his or her job because of a layoff may feel that he or she is too incompetent for any kind of work. Such self-pity, consecutively, generates the fear that they will end up getting fired from the next job that they will avail themselves of. Layoffs can be more psychologically damaging for men, who are still traditionally expected to become the breadwinners of their respective families. One of Uchitelle’s respondents, Stacey Brown, was very much distressed over the negative personality changes in her husband, Erin, after he was laid off from his job as a mechanic in United Airlines. Prior to the layoff, Erin was a hardworking, ambitious man who was devoted to his job and had many future plans for his family (Uchitelle 299). But according to Stacey, he was unable to pick up his life after he became unemployed. She believed that â€Å"the layoff destroyed (her husband’s) self-esteem† (Uchitelle 299). Since Erin lost his job, he no longer had the self-confidence to look for a new job or pursue any other endeavor. His wife had to prod him into applying for a job as a technical specialist in a Rolls-Royce engine plant in Indianapolis. Erin, however, did not get hired. Stacey sensed that this incident made him averse to work of any kind (Uchitelle 303). For one, he described the plant’s human resources manager in a resentful and insulting manner. According to Erin, â€Å"I was well-qualified and I went through a lot of effort to get (the job)†¦and it turns out the guy who was doing the hiring had not bothered to understand the nature of the job he was in charge of filling† (Uchitelle 303). In addition, he was no longer interested in fulfilling his former plans of opening his own business. In order to lift his spirits after getting laid off, Stacey insisted on purchasing a rundown three-bedroom house located near their residence (Uchitelle 300). She hoped that in buying the house, she would be able to help him fulfill his dream of renovating and reselling rundown houses (Uchitelle 300). It proved to be a false hope. Although Erin started construction work on the house, he completed only the exterior part. Despite his excuses such as having to take care of their son, Kyle, Stacey knew the real reason behind his inability to finish reconstructing the house – he was afraid of another failure. According to Stacey, â€Å"(He) did not want to take the risk of actually finishing the (house) and then somehow (losing it like his former occupation)† (Uchitelle 304). No amount of support and understanding from Stacey helped Erin. Although he had just completed a two-evening-a-week course in air condition repair, he did so for the wrong reasons. â€Å"I know that I will be overqualified for the next position that I take,† Erin said (Uchitelle 305). Simply put, the layoff made him feel that he was too incompetent for any gainful employment. Thus, he contented himself with low-paying, dead-end jobs, such as air condition repair. Aversion towards work is another common response among those who experienced a layoff. Getting fired despite dedication to a particular job and or company may make them disillusioned with the point of working for a living (Barling, Kelloway and Frone 291). For them, working no longer makes any sense – they would probably get fired anyway. Losing a job is indeed very tragic, as the absence of livelihood would definitely spell poverty for a person or a family. But the tragedy associated with a layoff is even worse. An employee who gets laid off from work ends up losing not only his or her economic security, but also his or her self-esteem. He or she would most likely think that his or her incompetence led to the loss of his or her job. But wallowing in self-pity will not get anyone anywhere. After a period of mourning over loss, an individual will have no other choice but to move on with his or her life. Time, after all, never waited for anyone.Furthermore, a person who is down has no other way to go to but up. Works Cited Barling, Julian, E. Kevin Kelloway, and Michael Robert Frone. Handbook of Work Stress. London: SAGE, 2004. Sayers, Sean. Marxism and Human Nature. New York: Routledge, 1998. Seguin, Robert. Around Quitting Time: Work and Middle-Class Fantasy in American Fiction. Durham: Duke University Press, 2001. Uchitelle, Louis. The Disposable American: Layoffs and Their Consequences. New York: Knopf, 2006.

Subjective assessment Essay Example for Free

Subjective assessment Essay The overall assessment of the market may not reflect its true form. But looking at it more closely, it would seem that the subjective part of the analysis agrees with the objective part for a number of reasons. Firstly, the market demand for Denmark is considerably large, couple this with the lower tax than any of the countries it would really seem to be of the best choice. Spain, on the other hand, poses the highest task, with a considerably large market loaded with substitutes that may hinder the proliferation of the products of the distillery in question. Northern Ireland would logically be a good choice, if we don’t take in mind that, the market would have to be loaded with competitors on each other’s throats. It would be market suicide to try to penetrate a market full of veteran companies that may swallow the company’s products in one of their marketing campaigns. Decision Alternatives †¢ The first alternative with the marketing of these products is to offer the public a bargain of selling two bottles at the same time with a slightly lower price of the two bottles. Accompanied by massive publicity that includes radio commercials and even television commercials, The method would work two-ways: point-of-sale, information that the consumers would get in the retail shops would be the same as the ones that would be heard in the radio and television. Secondly, information dissemination. With the massive publicity, the company gets to introduce their new products that would somehow make an impact on the viewers’ or listeners’ choice. †¢ Taking adavantage of your strengths would be the second alternative to be considered. Previous experience dictates that the market has treated the company nicely when it came to mail order purchases. If you would be able to make the necessary adjustments in your mail order service in the host country, then you would be able to gain a share of the market. Advertising is important and should therefore be taken into consideration. The mail orders can be accompanied by leaflets that tell of the company’s other products and invitations to go to the distillery and see the Visitor’s Shop. The Visitor’s Shop was the provider of the profits before, it might the provider again. †¢ Discount offerings would be the third alternative. This allows us to offer the products in slightly lower introductory prices so that the public may taste your product for lower prices. This proves to be a good and bad mood at the same time. The competitors may lower their price, forcing you to lower your price even more, at profits’ expense. Or you could get a significant share of the market if the public gets satisfied with the offer, and especially satisfied with the products offered. †¢ The final alternative would be advertise heavily and rely solely on the marketing effects of your strategies. This would be a big gamble on the company’s part as they would spend and incur costs at an increasing rate. The rate of spending, however, may not be accompanied with positive results as the distillery would then depend on the reactions of the public on their advertisement. A positive effect would be a partial gain in your market share and hopefully improve your market position. A negative effect, however, would entail additional costs without pay-offs. Although advertising is never a bad investment, for a small company like that of The Olde Distillerie cannot afford to lose largely on its first attempt to enter the market. Final Decision The alternative that should be considered is that of the second alternative. This alternative not only gives profit for the organization but this could be the initial move that a new company may have. This initial move can be the first of the series of ideas that may spawn from the initial move. Improvements on the idea, additional perks, or just plain advertising would be the next moves that would be coupled with the strengths of the company. Furthermore, the strengths of the company are the same strengths that may help them survive in a new market. A different market that may hurt or help them. Contingency Plan If ever that the final decision alternative would not be effective, The Olde Distillerie may take the first alternative, the bargain of two bottles. This gives a sense of cheapness to the drink but would also be seen as an opportunity for the public to try something new. A small discount on this account may be explored further so that they may find new ideas to their marketing strategies. BIBLIOGRAPHIES Amerique, Remy (2006), The Macallan(R) Single Highland Malt Breaks New Global Advertising Creative Campaign, http://www.marketwire. com/mw/release_printer_friendly? release_id=58696category=, accessed November 7. Anonymous (2006), The History of Scotch Whisky In More Detail, http://www. scotch-whisky. org. uk/, accessed November 17. Anonymous (2006), Ireland (Information on the Irish State) : Land and People, http://www. irlgov. ie/aboutireland/eng/landandpeople. asp, accessed November 7. Anonymous (2006), Press Release: SUCCESSFUL WHISKY INDUSTRY VITAL TO SCOTTISH ECONOMY SAYS HENRY MCLEISH, http://www. scotland. gov. uk/news/1999/11/se1461. asp, accessed November 17. Anonymous (2006), The Scotch Experience: Scotch Whisky Statistics, http://www. scotchdoc. com/tsd/education/stats. html, accessed November 7. Anonymous (2006), Whiskys reputation under threat, http://www. scotchwhisky. net/news/threat. php, accessed November 7. Anonymous (2006), whiskey, http://www. britannica. com/eb/article-9076785/whiskey, accessed November 17. Anonymous (2006), Whiskey Rebellion, http://www. britannica. com/ebi/article-9340307, accessed November 17. Anonymous (2006), Denmark, http://www. britannica. com/eb/article-33928/Denmark, accessed November 17.

Treatment of Labourers of Banana Workers

Treatment of Labourers of Banana Workers Bananas are one of the most common food in our todays world, they have a lot of nutritional values like vitamin C and A, also calcium. Banana is one very essential food because of its nutritional value, that causes workers and organizations to put in a lot of work into harvesting and transporting it. Most of the time, we give little concerns to the farmers who are not given fair treatment for their services. The question is now, are we inconsiderate consumers for ignoring the fact that laborers are not paid accordingly or thats not our responsibility. We can be fair consumers by ensuring that something is done about the problem? In this essay, I would discuss more about the social and environmental issues regarding the geographic flows of bananas. Bananas are grown and harvested in tropical regions. According to community.plu.edu, Bananas were originally found in South East Asia, mainly in India(2007), they are also predominant in Latin American countries like Chile. Bananas moved from South East Asia to the West, aided by Arab rulers, found its way to Africa and the Caribbeans, its final-destination. In the Caribbeans, bananas are harvested for 9 months. According to banana link, Banana growing is, in general, labor intensive (BANANA LINK). It involves clearing cutting of jungle areas, they are then harvested by cutting the bananas in bunches, then they are packaged and exported to countries like Canada and the United States. As the bananas are transported to other countries, they are kept in refrigerating ships and factors like temperature and humidity are regulated to make sure the bananas are in perfect condition. During this transportation process, some issues surrounding the ONE Banana industry may arise. Some of the iss ues are due to unfavorable weather conditions, mismanagement or careless packaging. Some of these issues may lead to poverty, hunger for the laborers because they wont be paid in full or even deforestation. numerous issues combine, contributing to further deforestation, environmental degradation, poverty, hunger ( Anup Shah, 2001). The production of Bananas has a lot of economic benefits for the source countries because of its high demand in other parts of the world. Bananas are also number four on the list of staple crops in the world and one of the biggest profit makers in supermarkets, making them critical for economic and global food security (Shah, 2001). Bananas have become such a common, inexpensive grocery item that we often forget where they come from and how they got here (shah, 2001). Due to our ignorance and lack of concern the laborers of this crop, especially in third world nations continue to be treated as outcast/unfairly even though they are the ones who do most of the work needed to ensure the growth of bananas. Barely up to 30% consumers know of how the laborers responsible to produce bananas exposed to severe conditions such as violation of human rights and child labor. Banana workers in Ecuador are the victims of serious human rights abuses, Human Rights and child labor (Human Rights Watch 2016). Little growing children of about ages 5 to 9 are forced to work under dangerous and hazardous conditions and whenever their parents complain about it to their bosses, they would be shunned or their pay would be cut short. Some environmental issues relating to the production, import and export of bananas are: deforestation, soil erosion, destructing of habitat of wild animals and loss of soil nutrients. During harvesting periods, the soils are likely to get affected, depending on the method of banana harvesting used (cutting down of the whole tree). Also, the means of transportation used to transport the bananas contributes to pollution. The trucks and planes used to transport it from one place to another releases smog which contaminates the air. The production of mangoes has a similar process to that of banana. They are both grown and harvested in South East Asia and some countries in Africa like Nigeria. These two commodities are fruits with similar nutritional values, so they can be used for the same purposes, making of fruit juice. Another similarity they is that the farmers that plant these crops arent treated with consideration. They are exposed to a lot of unfavorable working conditions yet their pay doesnt match up to their services. Their human rights are violated because they have little or no say/liberty. Their growing children are also subjected to child labor, so they can get more money to take care of their family. The difference in the production of these two products is that in terms fair trade of bananas, the huge profit that is made from the banana proceeds are usually shared among the large farming organizations, while the smaller farmers get little to nothing from the proceeds. In the case of fair trade of mangoes, the profit made from the proceeds are shared equally amongst all the farmers involved. Based on my analyses, there is enough to evidence to show that most laborers are not treated fairly, especially those in third world nations. We as consumers should stand solely for free trade and fair treatment, we can do this researching more on the products we consume. If we do this the government would be left with no option but to ensure that there is no bias among laborers.

Aspects and implication of Cyberspace Surveillance Technologies Essay

The three most thought about aspects of a surveillance society, would be; from one side it protects and monitors, but on the other hand in order to achieve its protection functions, certain boundaries of privacy are crossed. Some would argue that it is governments demand for more power over people, a disciplinary technique; the fact that people are more likely to behave if they had known they had been under a certain amount of supervision. But not all of the time can this be beneficial to them; questions are asked of whether the success of it, rationalize for existence radical surveillance technologies. As much as it acts as a nation protector, and crime preventer, it is also, on a massive scale, a privacy invader. In this essay I will examine some of these aspects and theories that justify their disadvantages from their advantages. The purpose of surveillance as Lyon explained, is: â€Å"the focused, systematic and routine attention to personal details for purposes of influence, management, protection to direction† (2007: p.14) this describes a more of national secure safety matter, then what he had supposed in his 1998 description of â€Å"watching others’ activities as a means of monitoring and supervising them† this here, describes a more a simple service, people are being watched purely for the purpose of monitoring and supervising, such as a prison watcher or an exam monitor. However in since the happening of September, 11 of 2001, surveillance on individual has became more of a formal national security issue. Moving away from the notion of specific should be targeted, to a notion of everyone is suspected and therefore targeted. Post nine eleven, â€Å"war against terrorism† has become a major excuse or reason for national security to k... ...ivilians fears over the paranoia of under consent surveillance and feel that their freedom is under consent restriction. Works Cited Foucault, M. (1979) Discipline and Punish. London: Penguin. Dreyfus, H and Rabinow, P. (1982) Michel Foucault: Beyond Structuralism and Hermeneutics. Chicago: Chicago University Press. Lyon, D. (1988) The Information Society: Issues and Illusions. Cambridge: Polity Press. Lyon, D. (2003) Surveillance after September 11. Cambridge: Polity Orwell, G. (1948) Nineteen Eighty Four. New York: New American Library Links: BBC. (2005) â€Å"Shot man not connected to bombing† July 23. Available at: http://news.bbc.co.uk/1/hi/uk/4711021.stm â€Å"Cookies† http://epic.org/privacy/internet/cookies/ BBC. (2005) â€Å"Full text of Tony Blair's speech† September 27. Available at: http://news.bbc.co.uk/1/hi/uk_politics/4287370.stm

Pride and Prejudice Essay: The Function Of Dance -- Pride Prejudice Es

The Function Of Dance in Pride And Prejudice      Ã‚  Ã‚  Ã‚   In Jane Austen's novel Pride and Prejudice, set in the Regency Period, dance performs several important functions.   Dance patterns emulate courtship rituals, marking dance as a microcosm for courtship and marriage - two main themes of the novel.   The Regency period propagated the belief that no ingredient was more essential to a courtship than dancing:   "To be fond of dancing was a certain step towards falling in love..." (Austen 7).   Therefore, knowledge of dance - dance steps as well as dance etiquette - was a crucial necessity and was often acquired through study and awareness of conduct codes.   These crucial codes were disseminated through popular courtesy/conduct books, which informed readers of correct dance steps, movements, and patterns, as well as socially acceptable etiquette.      Regency conduct codes also influenced interpretations of individual character, as social behavior was often considered the physical embodiment of character; thus, Austen's characters typically reveal their inner selves through their manners.   And, in the manner of courtesy writers who were "concerned with behavior, not only to others but as it concerns oneself" (Fritzer 4), Austen was concerned with the behavior patterns exhibited by her characters, especially upon the dance floor.   In this era particularly, a person's individual worth was manifested itself through performance on the dance floor:  Ã‚  Ã‚      As the courtesy books hint, dancing is a clue to character, negative as well as positive.   Austen shows that a lack of moderation combined with too great a love of pleasure reflects questionable character.   Other negative indications include poor dancing, des... ...Honan, Park.   Jane Austen - Her Life.   New York: St. Martin's Press, 1987. Kaplan, Deborah.   Structures of Status: Eighteenth-Century Social Experience as Form in Courtesy Books and Jane Austen's Novels. Diss. University of Michigan, 1979. Poplawski, Paul.   A Jane Austen Encyclopedia.   Westport, Connecticut: Greenwood Press, 1998. Rubinstein, E., ed.   Twentieth Century Interpretations of Pride and Prejudice.   Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1969. Tanner, Tony.   Jane Austen.   Cambridge, Massachusetts: Harvard University Press, 1986. Wells, Richard.   "Manners Culture and Dress of the Best-American Society."   Accessed Online. 25 September 1998.   Available http://www.burrows.com/other/manners.html. Woods, Karen Sue Radford.   Dance in England Through a Study of Selected Eighteenth-Century Texts.   Diss.   Cornell University, 1980.  

Abortion: A Woman Has the Right to Choose Essay -- Argumentative Essay,

Abortion Introduction Abortion has become the common focus of diverse and influential debate in various societies, especially the U.S. One of the most confrontational topics argued is whether or not abortion is morally ethical. More than forty percent of all women will terminate their pregnancy by abortion at some point in their reproductive lives (Stacey OL). In spite of disagreement by many people, abortion is one of the most widespread medical procedures performed in the United States every single year. Eventhough abortion is opposed by many people, it should stay legal, because it is the right of a women to control herself or her body (Swomley, 1991). Pre-choice Abortion Abortion controversy can be broken down into two groups; those who oppose abortion and call themselves pro-life, and those who support abortion rights and consider themselves pro-choice. In 1916,the first family planning and birth control center in the United States was opened by Margaret Sanger. Fifty-seven years later in 1973, the Supreme Court of the U.S lined abortion legal during early stages of pregnancy to protect potential life in later stages, during case of Roe vs. Wade. Regardless of the court's ruling, abortion protests have grown from sidewalk picketing to clinic blockades, harassment of clinic workers and patients, vandalism, and even bombing, in the past thirty years. A fertilized ovum is less than the thickness of one human hair. It cannot be contemplated as the "baby". As thought upon by many people of humankind, it is outrageous to pretend that aborting the zygote or embryo is the same as "killing the baby", as pro-life movement emphasizes (Bettencourt, 1991). One of biggest arguments regarding the issue of abortion is whether or not l... ...hild later in life will decrease (Wattleton, 1991). Luckily, today in society, everyone is allowed to decide for themselves whether something is morally correct or incorrect. Ultimately, everyone is entitled to their own choices. Women should be permitted to resume choosing their personal preferences when it comes down to their bodies and reproductive lives. The advantages of abortion outweigh shortcomings. The case of Roe vs. Wade has assisted development of boundaries to conclude legal rights of the mother and the fetus. Although the pro-life and pro-choice group of persons are found, but there is nothing known as pro-abortion. While no one particularly wishes to end wonders of life, abortion guarantees protection and legal rights of women. Although abortion is opposed by many people, it should remain legal, as it is the woman's right to control her own body.

Preventing Falls in the Elderly

Preventing Falls in the Elderly Natalie StJohn University of Arkansas Community College at Batesville As health care becomes more sophisticated and better, other concerns are starting to surface. Such interests that started as mere nuisances are now becoming the focal point of involvement that aims to correct and improve the welfare of individuals. One such clinical concern is the phenomenon of falls, especially with the older population.Falling in elderly individuals is a significant, yet under-recognized and underestimated public health concern (Woolcott et al. , 2009). About 30% of people over 65 years old and living in their respective communities fall annually, with such figures even higher in health institutions and about a fifth of such incidents requires medical attention (Gillespie, Gillespie, Robertson, Lamb, Cumming, & Rowe, 2009).In a one year follow-up study of persons aged 75 years and above living in the community, about one-third reported at least one incident of fall (Tinetti, Speechley, & Ginter, 1988), with a higher annual fall risk of up to 50%, occurred in the oldest population or with the individuals living in nursing homes, with the consequences of injuries and fractures because of falls (like mortality, hospitalization, disability and institutionalization) rise as with the age (Berdot et al. , 2009).The estimated costs associated with falls and fall-related complications are at billions of dollars worldwide (Scuffham, Chaplin, & Legood, 2003; Lewin Group, 2000; Smartrisk Foundation, 2009). Hence, research regarding the factors why elder people fall becomes all the more necessary (Woolcott et al. , 2009). There are several reasons why people fall. Fall risk is multifactoral in nature, with risk factors being intrinsic and extrinsic (Graafmans et al. , 1996). The most common reasons are uncontrolled hypertension, orthostatic hypotension, and use or inappropriate use of certain medications (Gangavati et al. 2011); Woolcott et al. , 2009; Be rdot et al. , 2009). With regards to hypertension and systolic orthostatic hypertension, older individuals suffering from such conditions are at greater risk for falls within a year (Gangavatti et al. , 2011). The study also noted that older patients with their hypertension controlled have no effect with regards to falls (Gangavatti et al. , 2011). The older populations with an increase use of antidepressants, benzodiazepines, hypnotics, and sedatives have a larger and increase chances of falls with elderly persons (Woolcott et al. 2009). This marked increase is most due to the long-lasting effects of benzodiazepines as well as inappropriate psychotropics, and since these medications have anticholinergic properties (Berdot et al. , 2009). There are several ways to mitigate, lessen, or even prevent the chances of the elder population from falling. Interventions with multidisciplinary properties are proven effective in minimizing fall incidents, as well as muscle strengthening balance retraining prescribed at home and assisted by a trained health professional (Gillespie et al. 2009). Tai Chi is also another effective alternative intervention for mitigating falls (Gillespie et al. , 2009). For those with a history of falling, home hazard assessment and modification by a healthcare professional could also minimize chances of falls (Gillespie et al. , 2009). Cardiac pacing for individuals with high risk of falls due to cardio-inhibitory carotid sinus hypersensitivity also has a high chance of being beneficial, as is the withdrawal of psychotropic medications (Gillespie et al. , 2009).Studies have also shown that individually tailored interventions delivered by healthcare professionals are more effective than standard or group delivered programs (Gillespie et al. , 2009). Falls is a highly preventable, yet still highly prevalent cause of injury and even mortality with the elderly. The abovementioned interventions could help in minimizing its detrimental effects. Ref erence: Berdot, S. , Bertrand, M. , Dartigues, J. F. , Fourrier, A. , Tavernier, B. , Ritchie, K. , & Alperovitch, A. , (2009). Inappropriate Medication Use and Risk of Falls-A Prospective Study in a Large Community-Dwelling Elderly Cohort.BMC Geriatrics, 9(30). doi:10. 1186/1471-2318-9-30. Lewin Group (2000). Estimated savings from falls prevented by targeted home modifications. Washington, DC: AARP Public Policy Institute. Gangavati, A. , Hajjar, I. , Quach, L. , Jones, R. , Kiely, D. , Gagnon, P. , & Lipsitz, L. (2011). Hypertension, Orthostatic Hypotension, and the Risk of Falls in a Community-Dwelling Elderly Population: The Maintenance of Balance, Independent Living, Intellect, and Zest in the Elderly of Boston Study. Journal of American Geriatric Society, 59(3), 383-389. doi:  Ã‚  10. 1111/j. 1532-5415. 2011. 03317. x Gillespie, L. D. , Gillespie, W. J. , Robertson, M.C. , Lamb, S. E. , Cumming, R. G. , & Rowe, B. H. (2009). Interventions for preventing falls in elderly peo ple. Cochrane Database of Systematic Reviews, (4). DOI:  10. 1002/14651858. CD000340. Graafmans,  WC. , Ooms,  M. E. , Hofstee, H. M. , Bezemer,  P. D. , Bouter,  L. M. , & Lips, P. (1996). Falls in the elderly: a prospective study of risk factors and risk profiles. American Journal of Epidemiology, 143(11), 1129-  1136. Scuffham P. , Chaplin,  S. , & Legood,  R. (2003). Incidence and costs of unintentional falls in older people in the United Kingdom. Journal of Epidemiology and Community Health, 57(9) 740-  744. Smartrisk Foundation. 2009). The Economic Burden of Unintentional Injury in Canada. Smartrisk Foundation Website. Retrieved from http://www. smartrisk. ca/researchers/economic_burden_studies/canada. html. Accessed October 20, 2012. Tinetti ME, Speechley M, Ginter SF, (1988). Risk Factors for Falls among Elderly Persons Living in the Community. New England Journal of Medicine,  319,1701-1707. Woolcot, J. , Richardson, K. , Wiens, M. , Patel, B. , Marin, J . , Khan, K. , & Marra, C. (2009). Meta-analysis of the impact of 9 Medication Classes on Falls in Elderly Persons. Archives of Internal Medicine, 169(21), 1952-1960. doi:10. 1001/archinternmed. 2009. 357.

Expository – Unpolished Gem

Expository Essay Prompt The indi atomic number 50t of the as miscellany is often the cause of losing our case-by-case laissez faire Our identities have no bodies, so, unlike you, we quarternot obtain order by somatic coercion. We believe that from ethics, enlightened self-interest, and the commonweal, our g all overnance entrust emerge. A quotation from John Perry Barlow. This quote describes how our soulal identity element allow emerge through with(predicate) the contrastive ethic influences as healthful as our self interests. Personal identity is approximately discerning who you ar and what you are the eyes of others. Every different mortal is different in their own persona.We al unitary come from different families and cultures as rise up as neighborly groups who influence the stylus our individual identity is sculpted. Being pop of a group abide commute and/or influence our identity as well as the choices we plant. This is commonly know as peer p ressure. During adolescence we experience an insuperable number of changes to our social well-being including the manner we interact with others and what peer groups we associate ourselves with. end-to-end this time we learn from many an(prenominal) mistakes that unremarkably evolve around our social animation including what actions we undertake as a sm all(prenominal)-arm of our peer group.As depicted in straighta miens society, a large touchstone of these groups have negative effects on the individuals that are infract of these groups and are accordingly judged by society not knowing the individual identity of the passel in that group. This is the time where identity is discovered and keep throughout our maturity into adulthood. Individuality is somewhatthing all populate naturally have that develops into an identity. The commentary of identity is the collective aspect of the notice of characteristics by which a thing is definitively recognisable or known.Throughou t the course of life, people admit many obstacles that they must overcome and inhibit in order to distinguish the movement of learning. Your reputation is determined by the actions that you complete as a result of an tie-in with certain social groups. That reputation translated to a key part of discovering your individual identity. Family groups can complete change the way you bear witness yourself and showing your identity. Every family is different and waitress many different characteristics in your identity which include appearance, individual(prenominal)ity and beliefs.A person can have two separate identities, one they use for family groups and culture and the other for their social groups. How you interact with people from your family group can sometimes interfere and change the way we interact with our social groups making it a negative and positive effect. The cultures in which we bear in also alter how we present ourselves and interact with others. Many people wit h the equivalent ethnic background usually melodic phrase their own group together and sometimes dislike or do not accept other groups because of their cultural backgrounds.In conclusion, the author of groups can completely alter a persons individual identity through Social group influences and family/cultural influences. The different influences can alter decisions you make as well as the way you act around certain people of society. All around the orbit people make assumptions and conclusions on a persons identity through the different groups they are associated with. These different assumptions lead to the world problems of racism, religious wars and also in some aspects war itself.This alone displays the power of the group identity can have over a development of an individuals sense of identity. Reflective response This depict on was basically a replication of how my individuality was/is determined and developed throughout my life. I included the many different influences that had a heavy effect on my personal identity which included the most knock-down(a) influence of a group. Being part of a group pretty a good deal disintegrated my identity unless I was identified on my own with people from another group.The earreach is basically anyone who wants to learn more about how their Individual identity may be developed without knowing when or in what way it had developed. Many adolescences can consort to these influences as they are my fellow peers who are experiences many of these things that shape who we are and arent. only it was quite a challenge to try include these influences and explain them so many people who be the audience of this will have to have some sort of understanding about identity in general so that they can interrelate to the purpose and context of the text.

Adulthood case study

Mr. Mort Philman is a 64- class old Caucasian male. His wrinkles, color in hair, and slightly stooping stance reflect his age. concord to him, his body no longer functions the way it had for the old days. His renal rawness failure gradually declines his health and his most recent mathematical process seriously affect his daily routine.Being bedridden for weeks deprived him of the pleasure of doing the activities which he used to be engaged in. As for his cognitive functioning, his memory is unruffled intact he female genitalia still recognize his c begiver, sons, and other relatives. He is in any case updated when it comes to current events despite being homed in an innovation for the elderly.He had been happily matrimonial to his wife for 31 years, until his wife passed away in 2006 due to face cancer. They were beatified with two sons who now overhear families of their own. They visit him in the institution once every two weeks.However, Mort still feels weary and sad because of loneliness and constant heart of nostalgia. The more he grows old, the more he feels deceitful about living.Coming from a working-class family, Mort had to work to gunstock his schooling. When he was in his early 20s, he was working as a bartender and at the same time meeting college in California. He was an outgoing type of person and wanted to be with his friends most of the time, but his work schedule did not allow him to do that.Also, he did not have much time for love relationships at much(prenominal) an early time because he focused on his studies and work. He learned to drink because of his art, but wholly did it occasionally because of his health condition. He was in addition certified by his doctor not to smoke because this would affect his heart ailment badly.Fortunately, Mort was able to finish college with a degree in Accountancy. He got a good-paying job in an accounting firm located in New York where he met his first girlfriend/time to come wi fe. At this point, he was living in forecastently albeit he couldnt afford to buy his own house.He got married at a practical age of xxxii and his wife gave birth to their first son, Jed, a year after their wedding. His wife quitted her job to become a full-fledged housewife and mother to their son. Before Jeds 2nd birthday, his wife gave birth to another son named Lloyd. They were living a simple yet quick family life until his first heart attack when he was 48 years old.This had an immense impact on his career and home life as hygienic because his sickness was incapacitating. Nevertheless, he was able to recover and go back to work for another six years. By that time, his health was deteriorating and had to stay home. This stagnation greatly modify his personality wherein he felt helpless and had to depend on his eldest son.Several years later, his wife was diagnosed of having breast cancer and eventually died because of it. This became another mishap in his life which made him more depressed and alone. This build-up of forbid feelings caused him another heart attack which required surgery for him to survive.Since his sons were afraid that no one can attend to him when another heart attack occurs, they admitted him to an institution that cares for the elderly.Analyzing Morts development from early to late maturity date, there are different areas to be discussed. Concerning his physical development, Mort underwent the normal changes in an individual decline of physical performance, noticeable wrinkling and droopy of the skin, grey hair, and reduced perceptual acuity give care blurred vision (Santrock, 2002).His main health tending is his heart condition which he has been nursing since he was young but eventually became severe when he experienced emotional difficulties during middle adulthood. For his cognitive development, it is detect that Morts functioning is in the reflective, pragmatic and pragmatic according to Piagets view of human cognitive d evelopment (Plotnik, 1999).These characteristics are manifested by his capacity to introspect, make for logical assumptions and address his present situation.Delving into Morts incorrupt development, with regards to Kohlbergs theory of moral progression, it can be inferred that he has reached Stage 5 (Social Contract). With his experiences and wisdom, Mort has appreciated and evaluated the presidency laws since he believes that it promotes equity and human rights.To give a concrete example, he succumbed to his sons decision of placing him in an institution for the elderly because he is aware that it is for the common good (Santrock, 2002). Lastly, taking into account Eriksons psychosocial stages of development, Mort was able to discover intimacy during young adulthood.However, he stagnated during middle adulthood due to his heart condition and this developed into hopelessness just recently catalyzed by his wifes death. Moreover, even though he has accepted what happened in his life, his pessimism and feelings of inadequacy remain.It is recommended that Mort continue having medical check-ups to address his heart condition. It is also advised that he join a support group for people of his age and be given the opportunity to perform worthwhile activities.His family should also allot more time for him and be tangled in some of his activities. Such recommendations could help him sterilize his self-esteem and let him enjoy the remaining years of his life.ReferencesPlotnik, R. (1999). Introduction to Psychology (5th ed.). USA New York publish Inc.Santrock, J.W. (2002). Life-Span Development 8th ed. New York McGraw-Hill

A Doll’s House Act commentary

Henries Ibsen, is a come across that was considered so moot when it was for the first cartridge holder published, In 1879, that the trickwright was forced to take a support terminus to be apply when necessary. This was be courtship of Ibsen atypical fabricationu on the paper of the division of women In club at the time, and this purpose became integrity of the center field makeups of his go. Although this was hotshot(a) of the ordinary effects, new(prenominal)(a) real themes intromit the unreliability of study and the purpose of genetic endowment.In bend toy 1, Ibsen presently portrays the protagonists, Nora, billet as a cleaning woman in the should. She is a symbolization of the women of her era, who were thinkd to be guinea pig with erect the tune of the home. She has been get presents for Christmas, and is describe as existence, absorb possible action close of the parcels. Nora busies herself with grim matters, covert macaroons a nd organizing things. Although her conserve, Dorval, labels Nora as my curt squirrel and a motley of other animals in a puckish manner, Nora passms to act In the kindred as a tone creature, per darlingu whollyy scampering roughly.Nora behaves bid a subtle child, cover macaroons room her maintain and expending extravagant amounts of property Dorval Is non all told in all fallacious In his logical argument of, has my particular spender been squander currency again. Although Norms constitution seems to evidence somewhat complexness on an delirious level, she lacks a oceanic abyss blood line and thought of disembodied spirit story extraneous of the folk and Dorval, suggesting things much(prenominal) as acquire money and, later on, non realizing that forgery is a crime. matchless of the heading(prenominal) causes of this is Tortillas treatment of and family with Nora.Helmets outlook is manifest in everything he says to Nora, as healthy as his degrade pet names, titlark, squirrel, ballad maker, and his objectification of her. However, his comminuted disposition towards Nora is more(prenominal) alike to that of a tyro than that of a amiable husband. She Is hardly reliant on him for everything, be It food, shelter, or money. Tortillas business get rid ofice dynamic in the race Is represent finished the blame organize and NC)-fluency features with the extract. He eer breaks Into Norms sentences and questions her In an accusative manner.In this representation, Dorval treats her as if she is a mixed-up doll, alter and step up Norms dissolution from her romanticizes intelligence of life and true(a) human race. fashion and mankind is a bounteous theme inwardly A Dolls House. The earr each(prenominal) is introduced to the profligacy by with(predicate) the words, screen the Christmas head c arfully, implying that one of the central root wordls dealt in the break away bequeath be de ceit. This vox populi is accordingly advance illustrated when she ceaselessly evasivenesss to Dorval about much(prenominal) petty(prenominal) things as buying and take in macaroons.The composition of the Christmas direct creation unsung until is changed and attired presents a metaphorical tally of latitude to Norms fictitious character and increase passim the play. She dresses and bejewels herself with falsehoods to show off to her husband and friends, whilst In reality she Is concealing a mordacious cunning. She exit not countenance anyone to see the true statement of the situation, when her lie is undressed. picture as a childish, fickle and cl possessish woman, as the play progresses the consultation is shown that she is a motivated, smart as a whip and strong-minded adult.Another chief and perennial topic incarnate in A Dolls House is that of heredity, and we are introduced to this belief inwardly the origin characterisation of recreate un ity of the play mirror an uncommon slender one. incisively the way your military chaplain was. Its late in your blood. Yes, those things are hereditary, Nora. The characters believe that heredity is the cause and undercoat to all faults that lie in spite of appearance each other, and Dorval attributes Norms informal lieu towards money to the similar approaches and wit of her father.In this manner, the characters debar the right of their ill-suited traits y blaming their bloodlines. Anything minus in their animalism or outlook is not the issuance of their own actions, but the termination of an unreasonable and shameful heritage. This notion of Nora being a scattergood being in her blood creates a parallel physical contact later in the play, when Nora passs convince that her lie allow negatively bring her children they lead inescapably become corrupt. In this way, the break crack of figure peerless portrays the mind of the characters that get out put out end-to-end the absolute majority of the play.Henries Ibsen A Dolls House, was alone sophisticated and irregular for the alliance of its era. The play tackled the approximation that the goal of the time was not inescapably as bonny or high-principled as it pictured itself to be that rear its solid blow over was an short and prejudice system. Ibsen portrayed this concept through the orotund themes of the office of women at bottom inn and the household, what is appearance and what is reality, and the idea that all of our traits and faults are the event of our heritage.